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Sara Malaguti

Collego puntini - Digitalpreneur - Founder di Flowerista Digital Ecosystem e Business’n’Play

Professional Background

Sara Malaguti is a passionate advocate for digital marketing, blending empathy and creativity into her approach to communication. With a career that began in finance, Sara bravely shifted her focus to digital consulting, where she has made a significant impact in the online community. Her journey took a transformative turn in 2017 when she founded Flowerista, a blog dedicated to exploring flowers and creativity in myriad ways. Through her blog, she has successfully cultivated a community of thousands of followers, focusing on a gentle and empathetic approach to communication in a bustling digital landscape.

Sara's dedication to innovation in digital marketing is further exemplified by her co-founding of Vivarium Creative Lab along with Marco Barbieri, a talented videomaker and photographer. This creative endeavor specializes in content production primarily for B2B clients and has established its headquarters in a beautifully renovated former biscuit factory in Varese. This vibrant space not only serves as a creative hub but also occasionally hosts photography exhibitions and engaging community events.

In 2020, Sara published her book titled "Il digitale gentile," which emphasizes the importance of kindness and empathy in digital interactions, particularly in the aftermath of the global pandemic. This publication reflects her commitment to fostering a more human-centric approach in the digital marketing realm. To further share her insights and expertise, she launched a podcast in 2021 named "Con la creatività si mangia," where she dives into discussions about innovation and creativity across various sectors, encouraging listeners to embrace creativity as a vital component of their professional lives.

Sara's extensive experience in marketing is enriched by her previous roles, including her position as the Marketing and Communication Manager at the London Stock Exchange Group and her time in Communication and Sponsorship at Allianz. Through these roles, she has honed her skills in strategic communication and marketing management, equipping her with a unique blend of analytical and creative abilities that she utilizes in her current ventures.

Education and Achievements

Sara Malaguti holds a Bachelor's Degree in Arts and Culture Management from Alma Mater Studiorum – Università di Bologna, which provided her with a solid educational foundation in managing cultural initiatives and understanding the intricacies of public engagement in various sectors. Her educational background includes studies at Liceo Scientifico, where she developed a strong analytical mindset that complements her creative pursuits.

Sara's entrepreneurial spirit is evident in her founding of Flowerista, which serves as a resource for creatives and freelancers, guiding them on how to promote themselves online without relying on aggressive marketing techniques. Additionally, her role in establishing the Premiato Biscottificio Varese and Vivarium Creative Lab has showcased her versatility and ability to adapt various creative ideas into successful business ventures.

Among her notable achievements, the publication of her book "Il digitale gentile" stands out as a significant contribution to the discourse on digital communication, advocating for a kinder, more empathetic digital landscape. Through her podcast, she continues to inspire a diverse audience, sharing insights on the intersection of creativity and innovation in today's fast-paced world.

Sara's work has garnered her recognition within the community, establishing her as a thought leader in digital marketing and communication, and she actively participates in workshops and seminars aimed at empowering others in creative fields.

Achievements

  • Established and developed Flowerista, a successful blog and online platform focused on creativity in digital marketing.
  • Published the book "Il digitale gentile" in 2020, promoting empathy in digital communication post-pandemic.
  • Co-founded Vivarium Creative Lab, a creative agency specializing in content production for B2B clients.
  • Launched a podcast titled "Con la creatività si mangia," discussing the importance of creativity in professional settings.
  • Former Marketing and Communication Manager at London Stock Exchange Group, enhancing her expertise in strategic communication.
  • Spearheaded sponsorship initiatives at Allianz, demonstrating her ability to integrate marketing with corporate partnership strategies.

Related Questions

How did Sara Malaguti transition from a career in finance to digital marketing?
What motivated Sara Malaguti to launch her blog, Flowerista, in 2017?
In what ways has Sara Malaguti's book "Il digitale gentile" influenced the field of digital communication?
How has Sara's approach to empathy and kindness shaped her career in digital marketing?
What are the key themes explored in Sara Malaguti's podcast "Con la creatività si mangia"?
How does Sara Malaguti incorporate her educational background in Arts and Culture Management into her work?
What initiatives does Vivarium Creative Lab support in the creative community?
How has Sara's work impacted freelancers and creatives looking to promote themselves online?
Sara Malaguti
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Location

Varese, Lombardy, Italy