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Sara Potocnik

Head of Americas Marketing, Commercial Printing & Graphics

Sara Potocnik is an accomplished professional with a strong background in B2B enterprise systems, software, SaaS, and hardware solutions marketing, working with Fortune 500, midsize, and startup companies.

With 2 years of experience in channel sales and Business Development Management (BDM) roles, Sara has a proven track record of exceeding marketing goals, growing pipelines, impacting revenue, and successfully collaborating with sales teams.

She has a history of quick advancement, having been promoted by four employers within one year, showcasing her exceptional skills and results-driven approach.

Sara specializes in developing effective strategic marketing plans focused on pipeline and revenue growth, including partner and alliance marketing, digital demand generation, campaign development, and customer retention programs.

Her strong analytical skills underscore the importance of business intelligence data, and she is always at the forefront of leveraging new applications and digital solutions to drive success.

Sara also brings valuable experience in strategic channel and alliance partner management, enablement, and sales operations, having served as a Channel Sales Manager for a billion-dollar global VAR/SI.

She is proficient in using industry platforms such as SFDC, Marketo, Eloqua, Smartsheet, Google Analytics, among others, for enhancing business efficiency, lead management, and delivering ROI.

Passionate about fostering company culture, empowering employees, and collaborating closely with sales teams, Sara has a consistent record of successfully managing multi-million-dollar marketing budgets.

Sara Potocnik's educational background includes studies at the International School of Brussels, Centre International de Valbonne, University of California Santa Cruz for a Bachelor of Arts in Business Management Economics, and Roedean School for British A Levels in Business, English Literature, and French.

Throughout her career, Sara has held strategic positions such as Head of Americas Regional Marketing at HP, Marketing Director/GM at a Marketing Consultancy, Director of Regional Marketing at Dynatrace, and various senior marketing and business development roles at NetApp, BeyondTrust, CA Technologies, and Symantec, earning C-level references from all her employers.

Sara Potocnik
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Location

Greater San Diego Area