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Sara Rasmussen

Head of Business Development & Strategic Partnerships @ Rakuten Rewards | New Business Development, Online Marketing

Sara Rasmussen is a seasoned sales and business development leader with over 19 years of experience in generating new business revenue and managing strategic partnerships. She currently serves as the Head of Business Development & Strategic Partnerships at Rakuten Rewards, a role she has held since February 2019. Based in Orcas, Washington, she also contributes to Rakuten International in a similar capacity since January 2015.12

Her career highlights include:

  • Unroll.Me: As Head of Sales & Strategic Partnerships from 2013 to 2019, she commercialized the company's ad monetization strategy, leading to its acquisition by Rakuten.
  • DailyWorth.com: She was a founding member of the executive team, serving as Vice President of Sales from 2011 to 2013, where she built the sales organization and drove the company to profitability within two years.
  • The Walt Disney Company: From 2005 to 2009, she worked as a Senior Sales Executive, contributing to the success of Daily Candy's sister email startup, which was later acquired by Disney.

Sara holds a B.A. in Cultural Anthropology from Reed College and has also advised and consulted for leading tech and digital media startups since 2011.12

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Sara Rasmussen
Sara Rasmussen, photo 1
Sara Rasmussen, photo 2
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Location

Orcas, Washington, United States