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Sara Robertson

Global VP, Disruption at Xaxis

Sara Robertson is the Global VP of Disruption at Xaxis, a programmatic media platform owned by WPP.12 She was promoted to this newly created leadership role in November 2019, having previously served as Xaxis' Global VP of Product & Engineering.2

In her current role, Robertson is responsible for:

  1. Challenging the status quo through stewardship of 'long-shot' investments and experimental R&D2
  2. Leading the global vision and execution of Copilot, Xaxis' proprietary AI technology2
  3. Exploring cutting-edge technologies in programmatic media and applied machine learning, including robotics, voice, AR/VR, and gaming2
  4. Representing Xaxis' data and AI initiatives externally and within GroupM and WPP2

Robertson has over 20 years of experience in technology, media, and AI.3 Prior to joining Xaxis, she worked as VP of Technology for CPX Interactive (now Digital Remedy) and managed the platform for artist fan clubs and websites at Warner Bros Records.2

Her LinkedIn profile (username: sarasuerobertson) indicates she is based in the Bronx and has 500+ connections.3

Highlights

Sara Robertson, Global VP Disruption, Xaxis - Apple Podcasts
Nov 11 · pressat.co.uk
XAXIS APPOINTS NEW GLOBAL LEADERSHIP ROLES TO SPARK ...
Nov 8 · adweek.com
WPP's Xaxis Creates New Leadership Role to Drive Innovation

Related Questions

What are some of the key projects Sara Robertson has led at Xaxis?
How does Sara Robertson's role as Global VP, Disruption impact Xaxis's overall strategy?
What is Xaxis's Copilot technology, and how does Sara Robertson contribute to it?
Can you provide examples of innovative technologies Sara Robertson is exploring at Xaxis?
How has Sara Robertson's background in product and engineering influenced her approach to disruption?
Sara Robertson
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Location

Bronx, New York