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Sara Shah

Lawyer turned Founder of Journ Beauty

Sara Shah is the founder and CEO of Journ, a skincare-focused cosmetics company she established in 2020.12 With a background as a lawyer in New York City, Sara transitioned to entrepreneurship after experiencing frustration with existing skincare and makeup products for medium to deeper skin tones.12

Sara's journey to founding Journ was inspired by her personal struggles with cystic acne and the resulting scars.23 She aimed to create products that would both conceal specific skin concerns and improve them over time, addressing issues such as acne, scarring, hyperpigmentation, and dark circles.2

Key aspects of Sara Shah's background and achievements include:

  1. Professional transition: She left her successful career as a lawyer to pursue her passion for skincare and makeup.2

  2. Innovative approach: Sara developed a unique line of color correctors that function as both skincare and makeup products.3

  3. Diversity focus: She emphasizes creating products for a wide range of skin tones, particularly for women of color.23

  4. Personal connection: Each Journ product is inspired by Sara's personal experiences and travels, such as the "Marrakech" color corrector inspired by her trip to Morocco.3

  5. Community involvement: Sara showcases diverse women, particularly from Jersey City, in her brand's marketing efforts.3

Sara Shah's LinkedIn username is saraishah, as mentioned in the query.23

Highlights

Sep 22 · Bloomberg
Fashion Designer Rebecca Minkoff Hosts Shark Tank-Like Event for ... - Bloomberg
Fashion Designer Rebecca Minkoff Hosts Shark Tank-Like Event for ... - Bloomberg
Apr 25 · womeninourtown.com
Beauty Is In the Journey — Sara Shah is Disrupting Skincare for ...
Beauty Is In the Journey — Sara Shah is Disrupting Skincare for ...
Nov 26 · ourjourn.com
Our Journey
Nov 26 · ourjourn.com
Journ
Boss Women of Jersey City: Sara Shah of Journ Beauty
Boss Women of Jersey City: Sara Shah of Journ Beauty
Apr 9 · Forbes
7 Ways To Launch Your First Ecommerce Business - Forbes
7 Ways To Launch Your First Ecommerce Business - Forbes

Related Questions

What inspired Sara Shah to transition from being a lawyer to an entrepreneur in the beauty industry?
How does Journ's approach to skincare differ from other brands?
What are some of the unique ingredients used in Journ's products?
How has Sara Shah's personal experience with acne influenced the development of Journ's products?
What challenges did Sara Shah face when starting Journ?
Sara Shah
Sara Shah, photo 1
Sara Shah, photo 2
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Location

Houston, Texas, United States