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Sara Steever

President at Paulsen, Current NAMA President

Professional Background

Sara Steever is a dynamic force in the marketing industry, currently serving as the President of Paulsen, a leading marketing agency renowned for its expertise in connecting innovative businesses with rural audiences. Under her leadership, Paulsen has expanded its reach and continues to pioneer digital strategies designed to resonate with specific demographic segments, particularly in rural America. Sara brings a wealth of experience and a forward-thinking approach to digital marketing, making her a significant player in shaping the future of marketing strategies within this unique market.

Sara’s career spans several notable positions within the marketing landscape. Prior to her current role as President at Paulsen, she honed her skills as Vice President of Digital Services at the same agency, where she led major digital initiatives that transformed traditional marketing approaches into a more integrated digital experience. Her background as Interactive Media Director and graphic designer at Paulsen further solidified her multifaceted expertise in both digital and traditional marketing venues.

In addition to her responsibilities at Paulsen, Sara has held prominent roles at the National Agri-Marketing Association (NAMA), serving as President, Vice President, and Secretary/Treasurer. Her tenure at NAMA has allowed her to influence agricultural marketing practices on a national scale, promoting excellence and innovation within the sector.

Education and Achievements

Sara's educational journey began at The University of South Dakota, where she obtained a Bachelor of Fine Arts (BFA) in Fine Arts. Her foundational education in the arts has played a significant role in her creative approach to marketing and design, enabling her to craft compelling narratives that resonate with audiences. Additionally, she has also pursued further studies at Evangel University, enhancing her skillset and broadening her understanding of marketing within different contexts.

Sara’s numerous achievements include leading Paulsen Marketing to recognition for its innovative marketing strategies and outstanding client service. Her engagement with NAMA is a testament to her commitment to the agricultural marketing field, where she has actively promoted best practices and provided valuable resources to fellow marketers in the industry. As a thought leader, she frequently contributes insights on the unique challenges and opportunities that exist within rural marketing, helping to educate and inspire others.

Achievements

  • President of Paulsen Marketing: Under her leadership, Paulsen has become a key player in the marketing landscape, particularly focusing on bridging the gap between innovative businesses and rural audiences.

  • Leadership at National Agri-Marketing Association (NAMA): As a long-standing member and leader within NAMA, Sara has significantly influenced agricultural marketing strategies and continues to advocate for the growth and development of the industry.

  • Digital Strategy Expert: Skillful in developing and implementing digital marketing strategies, Sara has successfully transformed marketing narratives to better engage and motivate rural audiences, creating impactful marketing campaigns that resonate on personal and community levels.

  • Team Builder and Mentor: Known for her ability to build and nurture high-performing teams, Sara has cultivated an environment of creativity and collaboration at Paulsen, empowering individuals and encouraging professional growth in the marketing sector.

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Sara Steever: A Leader in Rural Marketing

Related Questions

How did Sara Steever develop her leadership style at Paulsen?
What innovative strategies has Sara Steever implemented to connect businesses with rural audiences?
In what ways has Sara Steever’s education in Fine Arts influenced her approach to marketing?
What challenges has Sara Steever encountered in her work at the National Agri-Marketing Association, and how has she overcome them?
How does Sara Steever envision the future of marketing for rural audiences?
Sara Steever
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Location

Sioux Falls, South Dakota, United States