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Sara Strope

CMO | Advisor

Sara Strope is a customer-led CMO with a focus on accelerating growth in B2B SaaS companies across the customer lifecycle. She excels in building high-performing teams and nurturing lasting customer relationships.

With a rich history in marketing and customer success roles in companies like TaxJar and IBM, Sara has experience in a variety of organizational setups, from venture-backed startups to publicly traded companies.

Her go-to-market motions include PLG and Sales-led strategies, and she has navigated revenue stages from pre-revenue to working with Fortune 100 companies. Sara prides herself on owning key metrics like pipeline, self-service conversion, marketing created revenue, GRR, and NRR.

Sara Strope's educational background includes a Master's degree in Public Policy with a focus on Social and Economic Development, as well as a BA in English and French.

She has been associated with several organizations in advisory and leadership roles, including being the former CMO at QuotaPath, Marketing Advisor at Payabli and Maia Care, Advisor at Stockpress Corp. and Shippo, and Chief Marketing Officer at TaxJar. Sara also served as a Board Member at MITX and held various positions at IBM, Cleantech Group, Boston Digital, Ogilvy Public Relations Worldwide, Convio Inc, and United Jewish Communities.

Beyond her professional endeavors, Sara Strope is a seven-time Ironman finisher, showcasing her dedication and results-oriented approach both in work and personal challenges.

Sara Strope
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Location

United States