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Sara Toussaint
Investor NC Courage - Sports Marketer - #LatinxInSports - Board Member
Professional Background
Sara Toussaint is a seasoned marketer and business professional based in Chicago's South Side, known for her strategic approach to brand engagement and community outreach in the sports and entertainment sectors. With a career that spans numerous industries, she has developed a wealth of experience that encompasses sponsorship, marketing, and public relations. Currently, she is affiliated with the Underdog Team, an organization committed to supporting underserved communities through sports and education. Additionally, she is involved with marketing efforts for the North Carolina Courage soccer team, showcasing her passion for sports and advocacy.
Throughout her career, Sara has worn many hats, including her previous role as Vice President of Sponsorships and Brand Engagement at Wells Fargo. In this capacity, she was responsible for fostering relationships with key stakeholders and ensuring that brand messaging resonated across different platforms. Her ability to connect with audiences and create meaningful partnerships has made her a sought-after expert in her field.
Sara's involvement in the community is further reflected in her previous board position with Play Like a Girl!®, an organization focused on empowering young girls through sports and leadership programs. Her commitment to uplifting underrepresented voices has also extended to her investment in Purpose Tea, where she sought to promote health and wellness through innovative products.
With a diverse background that includes consulting with Major League Soccer and working as a Director of Business Development for the Boston Blazers Lacrosse, Sara has consistently demonstrated her proficiency in driving growth and advancing organizational missions across various sectors.
Education and Achievements
Sara Toussaint's educational journey is as impressive as her professional accomplishments. She holds a Bachelor of Arts in Business Administration and a Bachelor of Arts in Public Policy from the University of Chicago, where she honed her analytical and strategic thinking skills. Furthermore, she earned her Master of Business Administration in Marketing from NYU Stern School of Business, a prestigious program recognized for cultivating innovative leaders in the business world.
Throughout her academic career, Sara developed a deep understanding of market dynamics and the importance of ethical considerations in business practices, which she has adeptly applied in her professional endeavors.
Notable Achievements
Sara has consistently contributed to various organizations that embody her passion for community engagement and strategic marketing. As a former Associate Director of Alumni Relations at the University of Chicago, she played a pivotal role in strengthening alumni connections and enhancing the university's brand reputation. Her prowess in building relationships was further showcased during her tenure as a Labor Relations Coordinator at Major League Baseball and in numerous marketing roles within Major League Soccer.
Sara’s commitment to excellence extends beyond her professional and academic achievements; she is also heavily involved in initiatives that combat critical challenges, such as pediatric cancer through her association with Defeat DIPG. This philanthropic effort underscores her belief in leveraging her skills for the greater good, championing causes that have a positive impact on society.
Sara's journey reflects a unique blend of passion for sports and marketing expertise. With her comprehensive experience in multiple high-profile organizations and her dedication to community empowerment, she stands out as a leader in her field. Her strategic acumen, blended with her marketing skills, positions her as a key advocate for organizations looking to improve community relations through effective branding and sponsorship partnerships.
