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Sarah Abbasi

Founder, Creative Director at sahroo

Sarah Abbasi is the Founder and Creative Director of Sahroo, a luxury bridal collection brand she established in New York City in 2018.13 Prior to founding Sahroo, Abbasi had a background in consulting, working as a Senior Associate in Organizational Design and Change Management at EY and as a Strategy Consultant at IBM.4

Abbasi's educational background includes a B.A. in Economics and International Studies from Bryn Mawr College, which she attended from 2008 to 2012.4 She also studied at The University of Hong Kong.4

At Sahroo, Abbasi creates handcrafted, ethically-minded luxury bridal wear inspired by nature and traditional Pakistani matching sets.23 The brand focuses on sustainability, using pure fabrics and partnering with One Tree Planted to plant trees for each order.12

Abbasi's transition from consulting to fashion was influenced by her family's history of making wedding garments in Pakistan.5 She applied her process improvement and efficiency skills learned in consulting to create a sustainable and innovative bridal wear brand.5

Highlights

Dec 10 · modernluxury.com
Discover Sahroo's Ethereal & Elegant Bridal Collection
New York Bridal Fashion Week Goes Virtual (Published 2020) - The New York Times
New York Bridal Fashion Week Goes Virtual (Published 2020) - The New York Times
New York Bridal Fashion Week Goes Virtual - The New York Times
New York Bridal Fashion Week Goes Virtual - The New York Times
Oct 4 · coveteur.com
How a Former IBM Consultant Launched a Bridal Brand - Coveteur
How a Former IBM Consultant Launched a Bridal Brand - Coveteur
10 Questions with Sarah Abbasi Founder of Sahroo
10 Questions with Sarah Abbasi Founder of Sahroo

Related Questions

What inspired Sarah Abbasi to start Sahroo?
How does Sahroo ensure the quality of their handcrafted garments?
What makes the Sahroo bridal capsule collection unique?
How does Sahroo support ancient traditions in their craftsmanship?
What are the key elements of the Love Collection by Sahroo?
Sarah Abbasi
Sarah Abbasi, photo 1
Sarah Abbasi, photo 2
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Location

New York, New York, United States