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Sarah Bailey

Director, SMB Marketing @ Indeed.com - Customer Lifecycle - Customer Retention & Churn - Experience Marketing - Marketing Technology - Data Driven Strategy

Sarah Bailey is a seasoned marketing professional with 15 years of experience driving demand, increasing revenue, improving conversions, and optimizing ROI/ROAS across various B2B and B2C industries.

Sarah excels in leveraging data, customer research, segmentations, and testing to inform decision-making processes and build customer lifecycle strategies that enhance customer relationships.

She is adept at crafting fully integrated buyer's journeys by utilizing content and online advertising channels to engage with customers effectively at different stages of their journey.

Her expertise spans across marketing strategy development, demand generation, retention and customer loyalty, brand management, conversion rate optimization, and digital marketing including SEO, PPC/SEM, social media, email marketing, and more.

Sarah has a strong background in marketing automation, CRM management, account-based management, and sales enablement, complemented by her proficiency in reporting metrics, predictive analytics, and SQL data analysis.

In terms of education, she holds degrees in Graphic Design and Marketing/Management with high GPAs from The Art Institutes and South Hills School of Business & Technology respectively.

Sarah has held key positions in reputable organizations such as Marketing Director and Senior Marketing Manager at Indeed.com, and Senior positions in digital marketing and automation at Aquasana, Life Line Screening, Envision Creative Group, API Technologies Corp., and EnergyCAP, Inc.

Sarah Bailey
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Location

Austin, Texas, United States