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Sarah Cone

Co-Founder And Chairman Of The Board at Trident Desalination

Highlights

May 16 · linkedin

This video is a standalone case study. Check out how Donate Life America used unconventional marketing to share its values and convert new organ donors. It's not an easy thing to inspire people to part with their spleens but this ad sure did.

Have you heard of Coleman Sweeney?

https://lnkd.in/gxhNNNun

#values #marketing #video #ads #culture

Apr 25 · linkedin

In the heart of Amsterdam's Vondelpark lies a testament to Dutch ingenuity and community process ... a trash receptacle like no other.

At first glance, its design may puzzle the passerby, with what appears to be an integrated beverage holder. This innovative bin tackles multiple community process challenges simultaneously, emblematic of the Dutch penchant for practical problem-solving.

The Netherlands has adopted a deposit system for beverage containers. A modest deposit of €0.15 is appended to each purchase but is refundable upon return.

However, the flaw in this system lies in human behavior. Not everyone is inclined to lug around empty bottles until they encounter a redemption point. Consequently, countless containers end up needlessly discarded, squandering both resources and potential earnings.

Enter the "donation rings" or doneerringen. These humble yet ingenious devices streamline the process for those in need to collect abandoned containers and retrieve the deposit. No longer burdened with carrying surplus bottles, individuals are more inclined to partake in recycling efforts. Moreover, the monetary gains find their way into the pockets of those who can truly benefit from them.

In a world where community victories are often hard-fought, Amsterdam presents a model of efficiency with its elegant solution. This trifecta of benefits encapsulates the essence of societal progress. It's a testament to the power of simple yet astute innovations to address both minor inconveniences and grand challenges.

#process #engineering #community #sustainable #innovation

Related Questions

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Sarah Cone
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Experience

Emerging Technologies Investment Group at Omidyar Network
Policy Advisor And Special Projects at Public Knowledge

Education

Doctor Of Jurisprudence In Law, University Of California, Berkeley - School Of Law
Bachelors, The Evergreen State College
University Of California, Berkeley - School Of Law
The Evergreen State College
Studio Arts, University Of Montana

Location

New York, New York, United States