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Sarah Descher

Global Communications Manager at Pernod Ricard Winemakers

Professional Background

Sarah Descher, a dynamic leader in communications, has carved a significant niche for herself in both the corporate world and sustainability advocacy. As the current Head of Communications, Sustainability, and Responsibility at Pernod Ricard, she plays a pivotal role in steering the company’s global communication strategies and ensuring that sustainability remains at the forefront of their operations. With a rich background in corporate communications and a passion for responsible business practices, Sarah has emerged as a thought leader in her field, influencing how organizations approach sustainability in the modern market.

Throughout her career, Sarah has held various prominent positions at Pernod Ricard, including serving as the Global Communications Manager and the Global Corporate Communications Manager. Her tenure at these roles has been marked by her commitment to enhancing the company’s image, aligning its corporate strategies with sustainability goals, and crafting messages that resonate with a diverse range of stakeholders. Under her guidance, Pernod Ricard has strengthened its commitment to responsible consumption and sustainable practices while enhancing its brand reputation.

Prior to her impactful roles at Pernod Ricard, Sarah held various key positions that contributed significantly to her expertise. She was the Institutional and Corporate Affairs Manager at Ferrero, where she developed strategies that strengthened the company's corporate image and fostered positive relationships with governmental and non-governmental organizations. Before joining Ferrero, she excelled as a Senior Account Manager at Cohn & Wolfe, where she managed high-profile accounts and delivered innovative communication solutions for diverse clients. Her career began in public relations at Nec Group and further developed at TBWA London, where she honed her communication skills and built a solid foundation for her subsequent roles.

Education and Achievements

Sarah Descher’s educational pursuits have equipped her with a robust skill set and a profound understanding of communications and business practices. At the globally renowned INSEAD, she studied vital business principles that empower her to navigate the complex intersection of corporate strategy and communication effectively. Additionally, her certification from the Wine & Spirit Education Trust demonstrates her specialized knowledge in the wine and spirits industry, an asset that aligns perfectly with her role at Pernod Ricard.

Moreover, her studies at Sheffield Hallam University provided her with a comprehensive understanding of communication strategies, reinforcing her ability to craft impactful narratives and engage audiences effectively. This combination of education and experience places Sarah at a unique vantage point, allowing her to lead with insight and creativity in the domain of corporate communications and sustainability.

Notable Achievements

With a career dedicated to communications and sustainability, Sarah has achieved several notable milestones that illustrate her capabilities and vision:

  • Transformative Leadership at Pernod Ricard: As Head of Communications, Sarah has been instrumental in shifting the company’s corporate narrative towards sustainability, making strides in responsible brand messaging that resonates with environmentally-conscious consumers.
  • Strategic Communication Development: Sarah has successfully developed and implemented comprehensive communication strategies that have significantly enhanced Pernod Ricard’s global presence while promoting a culture of responsibility and sustainable practices.
  • Influential Role in Corporate Affairs: During her time at Ferrero, she not only managed communications but also fostered strategic relationships that enhanced corporate social responsibility initiatives, reinforcing the importance of ethical business practices.
  • Dynamic Account Management: At Cohn & Wolfe, Sarah demonstrated her prowess in managing high-stakes accounts and developing innovative communication campaigns that drove engagement and delivered measurable results.

Sarah Descher continues to be a beacon of innovation and responsibility in the communications field. Her combination of robust education, extensive experience, and commitment to sustainable practices positions her as an influential leader in shaping the future of corporate communications and sustainability methodology.

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Sarah Descher
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Location

Sydney, Australia