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Sarah Dubow

Vice President, Digital Strategy at Evoke KYNE I MBA Candidate University of Michigan Ross School of Business

Professional Background

Sarah Dubow is a dedicated and innovative professional with a rich background in digital strategy and healthcare communications, particularly focusing on women’s health and health technology. As the current Vice President of Digital Strategy at Evoke KYNE, she has made significant contributions in shaping effective digital marketing strategies that leverage analytics and insights to create impactful health communications. Sarah's professional journey began in the fast-paced arena of digital marketing at Marina Maher Communications, where she honed her expertise in creating meaningful branding and identity projects, as well as corporate and crisis communications. Her roles at Marina Maher Communications evolved from a Digital Marketing Intern to the Associate Director of Digital Strategy, showcasing her remarkable ability to grow and adapt in a dynamic environment.

With a keen analytical eye, Sarah has excelled in areas like paid social advertising and influencer-based marketing, ensuring that health messages resonate authentically with consumers and patient advocates. Her commitment to healthcare marketing innovation drives her to seek out and implement creative solutions that meet the ever-evolving needs of the industry. Through collaboration and leadership, she inspires teams to advance their collective efforts in delivering effective and compassionate healthcare interventions.

Education and Achievements

Sarah's academic journey is impressive and reflects her dedication to both psychology and creative fields. She earned her Bachelor of Arts in Psychology and Creative Writing from Bucknell University, where she achieved an outstanding GPA of 3.78. This foundation laid the groundwork for her understanding of human behavior and communication, essential components in the realm of healthcare. Following her undergraduate studies, Sarah further enhanced her skills by pursuing a Master of Business Administration (MBA) at the prestigious Stephen M. Ross School of Business at the University of Michigan. There, she focused her studies on digital strategy and analytics, preparing her to make a meaningful impact in the healthcare sector.

As an entrepreneur at heart, Sarah has also ventured into consulting, where she provided strategic insights to various clients. Her ability to understand complex health-related issues and translate them into successful marketing strategies has been a hallmark of her career. Her role as a Senior Manager and Associate Director for Evoke KYNE in both the US and EU markets exemplifies her versatility and ability to navigate international healthcare landscapes. This experience has equipped her with a distinct perspective on global health communications, further enriching her contributions to the field.

Personal Interests and Achievements

Beyond her professional commitments, Sarah Dubow embodies a vibrant personal life filled with creativity and joyful pursuits. She is known for her engaging nature and passion for recording meditations for A Splash of Lemon, a project that reflects her belief in the therapeutic power of mindfulness and communication. This side venture is a testament to her ability to blend her healthcare knowledge with creative arts, thereby enriching the lives of others through wellness-focused initiatives.

In her free time, she indulges her love of baking — particularly when it comes to incorporating ample chocolate into her culinary creations, a delightful way to express her creativity in the kitchen. Her enthusiasm for exploring new music and watching quirky television shows, often set to be canceled prematurely, showcases her eclectic taste and desire to engage with diverse cultural elements. These hobbies not only highlight her personality but also provide her with a well-rounded perspective essential for leading innovative projects in healthcare communications.

Conclusion

Sarah Dubow’s unique combination of educational excellence, professional experience, and personal passions positions her as a leader in healthcare digital strategy and communication. With her progressive approach to integrating technology and creativity in health interventions, she exemplifies thought leadership in the industry. As she continues her journey through her MBA at Michigan Ross and her impactful role at Evoke KYNE, there is no doubt that Sarah's contributions will significantly influence how healthcare is marketed and communicated in the future.

Related Questions

How did Sarah Dubow develop her expertise in digital strategy within the healthcare sector?
What inspired Sarah Dubow to combine her passion for psychology and creative writing in her career?
In what ways does Sarah Dubow integrate mindfulness into her professional life?
What are some of the notable projects that Sarah Dubow has led at Evoke KYNE?
How has Sarah Dubow’s education at Bucknell University and Michigan Ross influenced her career trajectory?
What challenges has Sarah Dubow faced in the field of healthcare communications, and how has she overcome them?
How does Sarah Dubow stay up-to-date with trends in healthtech and women's health?
Sarah Dubow
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Location

Greater Philadelphia