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Sarah Elliott
Executive Leadership Coach & Consultant
Sarah Elliott is the Co-Founder and Principal at Intend2Lead, LLC, a leadership development firm that coaches CPAs to access the "Dimension of Possible," where fear is diminished, and enthusiasm prevails.25 She is a Professional Certified Coach (PCC) and a Certified Public Accountant (CPA).5 Sarah believes that the accounting profession's future depends on the capacity to love, and she assists accounting leaders in increasing self-awareness, developing confidence, and building healthy cultures through executive coaching, group learning, and coaching.26
Before co-founding Intend2Lead in May 2016, Sarah balanced client service, firm management, and industry leadership as a practicing CPA.1345 She spent ten years at PwC, including a two-year rotation in their National Office, and was the national audit partner-in-charge of a high-growth, regional CPA firm, serving on its executive and human resources committees.13 Her responsibilities included training and development oversight, firm strategy, personnel management, technical accounting and auditing leadership, firm policy and methodology, and quality control.134
In 2017, Sarah founded the Ellivate Alliance to connect people, ideas, and resources, creating opportunities to elevate women entrepreneurs.13 The Ellivate Alliance offers women starting businesses with inspiration, practical know-how, and a like-minded community to accelerate their growth during the start-up phase.1
Sarah has been recognized as one of the 25 Most Powerful Women in Accounting by the AICPA and CPA Practice Advisor from 2017 to 2022.13 She was also recognized by Practice Ignition as one of the Top 50 Women in Accounting in 2018, 2019, and 2021.1 Additionally, she received the AWSCPA President’s Award and was recognized as a Rising Star by the TSCPA in 2017.134
Sarah earned a BBA in Accounting from Texas A&M University and a Graduate Certificate in Executive and Professional Coaching from the University of Texas at Dallas.13 She is a licensed CPA in Texas.13


