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Sarah Evans
Chief Human Resources Officer at Ocean Spray Cranberries
Sarah Evans is the Founder & CEO of Sevans Strategy, with a focus on digital PR. She is an active correspondent at Twitter Spaces, collaborating with notable clients like SAP, PayPal, Cox Communications, Adobe, and Shorty Awards. Sarah shares her insights and expertise through her newsletter available at prsarahevans.substack.com. She holds a Master's degree in Industrial/Organizational Psychology and a Bachelor's degree in Psychology from the University of Central Florida. With a rich professional background, Sarah has held key HR positions at Ocean Spray Cranberries, Terminix, and Walmart, specializing in talent management, organizational development, and leadership.
Highlights
AI photo detection technology for comms? Yes, we are already using it. https://t.co/gIs5V2wvZF
Six months ago I messaged @duraninci on Slack: "We are sitting on gold." He ignored me. https://t.co/c4VYISH7LE
I only had to ping one more time with 100% success on 20 proof of concepts, and they are now a service line.
Here is what clicked.
Yesterday I ran our 109th proof concept to impact AI perception for the "robotics automation industry."
Twenty-five minutes later it was
→ Number 1 in Google search → Number 1 in Google News → Number 1 in Google AI Mode → Quoted directly by ChatGPT, which pulled our exact format and content straight into its answer as the source (incognito mode!)
25 minutes!
That is proprietary tech we spent 12 months building, and it runs on ZAVI, our research engine for AI perception. The engine finds the gap, the system fills it, and we become the source AI quotes.
The entire AI visibility industry is selling dashboards. You scored a 16. You rank for 20 prompts. That really isn't going to impact what you want, but it was step one.
Here's the math I'm doing. In B2B and enterprise, one prospect from a niche you own could be worth a quarter million to a million-plus dollars. And then you run this 20 to 40 times a month, in 20 to 40 different categories. Then we do it again the next month.
Yep. You simply outpace the competition.
Six months from now, when agentic commerce is on and bots are buying from bots, this game costs 100x more to play.
DM me. I might have a deal for you.
#AIVisibility #PublicRelations #PR #B2BMarketing #asksarahAI


