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Sarah Furest
Senior Director of Product Management at Vroom
Professional Background
Sarah Furest is a seasoned expert in product management and digital innovation, bringing over a decade of experience in leading e-commerce and product management initiatives within notable organizations. Currently, she serves as the Senior Director of Product Management at Vroom, where she leverages her extensive background to guide product strategies and drive growth in the online automotive marketplace. Before stepping into this pivotal role, Sarah excelled as the Director of Product Management at Vroom, where she honed her skills in creating user-centric products that enhance the customer journey.
Before her tenure at Vroom, Sarah made significant contributions to ANN INC, overseeing the brand's e-commerce strategies. She initially joined ANN INC as Senior Manager of E-commerce Product Management before quickly being promoted to Director of Product Management, where she orchestrated cross-functional teams to deliver exceptional digital shopping experiences across brands like Ann Taylor, LOFT, and Lou & Grey. Her innovative approach to product management helped amplify online sales and foster customer loyalty during her time at ANN INC.
Prior to her impactful work in the retail sector, Sarah was instrumental in shaping digital strategies at Starwood Hotels & Resorts Worldwide, Inc. In her role as Associate Director of Digital Product Innovation, she spearheaded initiatives that modernized the digital customer experience, enhancing the accessibility of online services for travelers. Also, during her time as Associate Director of Global Online Sales & Distribution, Sarah contributed to the strategic management of online sales channels, helping the brand maintain a competitive edge in the hospitality industry.
With a robust foundation in digital sales, Sarah began her career as Associate Manager of Hotel Sales Development at Priceline.com. This experience enabled her to understand the nuances of competitive pricing strategies and customer engagement in the travel domain.
Education and Achievements
Sarah Furest earned her Bachelor of Science degree from Cornell University, one of the top Ivy League institutions known for its rigorous academic standards. At Cornell, she not only gained a strong educational background but also developed critical skills in analytical thinking, problem-solving, and leadership. Following her undergraduate studies, she enhanced her expertise by attending General Assembly, where she focused on important digital skills essential for today’s fast-paced business environment.
Sarah's educational and professional journey has equipped her with a unique blend of analytical and creative skills that she employs in her strategic planning and execution. Her commitment to leveraging technology and data-driven insights is a hallmark of her leadership style. Sarah continuously strives for excellence, leaving a lasting impact in every organization she has been part of.
Achievements
Throughout her dynamic career, Sarah Furest has continuously demonstrated her ability to drive results and promote innovation. Her prominent achievements include:
- Successfully leading product management teams that boost conversion rates and elevate customer satisfaction scores.
- Pioneering several key e-commerce initiatives at ANN INC that significantly increased online visibility and sales performance.
- Implementing forward-thinking digital solutions while at Starwood Hotels & Resorts, which facilitated a more intuitive user experience and streamlined operations.
- Establishing herself as a thought leader in the product management arena, recognized for her ability to marry user needs with business goals effectively.
With a career marked by success and a dedication to advancing the field of product management, Sarah Furest continues to influence the digital landscape positively. Her professional journey reflects her passion for creating products that resonate with customers while driving business growth. Throughout her endeavors, she remains committed to lifelong learning and innovation—qualities that will undoubtedly contribute to her success in future roles.
