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Sarah Groen

Owner Bell & Bly Travel - Investor - Entrepreneur - We design trips around your unique desires and preferences.

Sarah Groen is the Owner and Lead Travel Advisor at Bell & Bly Travel Design, a luxury travel advisory firm based in Houston, Texas. Her journey into the travel industry began with a passion for exploration that started in her childhood. Groen has traveled extensively, visiting all seven continents and over 100 countries, which informs her expertise in crafting bespoke travel experiences for her clients, who primarily include entrepreneurs, executives, families, and couples.23

Background and Education

Sarah Groen earned her Bachelor of Business Administration (BBA) in Finance from the University of Texas at Austin and later obtained an MBA from Stanford Graduate School of Business. Before founding Bell & Bly Travel in 2019, she held various positions in investment banking, private equity, and technology at companies like Uber.235

Bell & Bly Travel

Groen established Bell & Bly Travel to address a gap in the market for personalized luxury travel planning. Her firm focuses on saving clients time and enhancing their travel experiences through deep industry connections and tailored itineraries. The company is a member of Virtuoso, a prestigious network of luxury travel agencies.124

Philosophy and Approach

Sarah's philosophy centers on the idea of "traveling bigger," encouraging clients to think long-term about their travel goals and experiences. She emphasizes collaboration with clients to create memorable trips that align with their unique desires.25 Groen's approach combines extensive travel experience with a commitment to client satisfaction, making her a sought-after advisor in the luxury travel sector.

Personal Life

Outside of her professional endeavors, Sarah Groen resides in Houston with her husband and two dogs. She is also known for her podcast, Luxury Travel Insider, where she shares insights and interviews from the luxury travel industry.36

Highlights

Sep 11 · linkedin

Today we’re headed a bit off the beaten path, to the world’s largest island of Greenland. Though often called the land of ice and snow, in the summer you can find wildflowers, berries, beautiful fjords, and a robust local culture.

Whether you’re looking to escape the frenzy of cities and popular tourist destinations, have an interest in marine life, or are fascinated by having an authentic experience with Inuit culture – Greenland is for you.

Our guest today is Colby Brokvist, the lead Expedition Leader for Natural Habitat’s trips in Eastern Greenland. This part of the island is far less visited than the west, and Colby tells us how that makes for amazing natural experiences as well as cultural immersion.

We chat on everything from Viking escapades, to the food, to some incredible wildlife experiences. Take a Listen on Apple Podcasts - https://lnkd.in/dki42ng

Or on Spotify - https://spoti.fi/37tv71g

#luxurytravel #luxurytravelinside

Sep 2 · linkedin

In late July I completed my 2nd Alpine summit in less than a year!

And what a different experience Mt. Moran was this summer than Grand Teton last summer!

We had picture perfect weather, relaxed at the summit for an HOUR (almost unheard of for an alpine summit), and got to jump in the lake and enjoy some Jenny Lake Lager at the bottom before canoeing back to the parking lot.

What summer adventures did you get up to?

#luxurytravel #luxurytravelinsider

Related Questions

What inspired Sarah Groen to transition from finance and tech to luxury travel?
How does Sarah Groen's background in investment banking influence her travel planning approach?
What are some unique travel experiences Sarah Groen has curated for her clients?
How does Bell & Bly Travel differentiate itself from other luxury travel agencies?
What are some of the most memorable trips Sarah Groen has planned?
Sarah Groen
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Location

Houston, Texas, United States