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Sarah Groen

Owner Bell & Bly Travel - Investor - Entrepreneur - We design trips around your unique desires and preferences.

Sarah Groen is the Owner and Lead Travel Advisor at Bell & Bly Travel Design, a luxury travel advisory firm based in Houston, Texas. Her journey into the travel industry began with a passion for exploration that started in her childhood. Groen has traveled extensively, visiting all seven continents and over 100 countries, which informs her expertise in crafting bespoke travel experiences for her clients, who primarily include entrepreneurs, executives, families, and couples.23

Background and Education

Sarah Groen earned her Bachelor of Business Administration (BBA) in Finance from the University of Texas at Austin and later obtained an MBA from Stanford Graduate School of Business. Before founding Bell & Bly Travel in 2019, she held various positions in investment banking, private equity, and technology at companies like Uber.235

Bell & Bly Travel

Groen established Bell & Bly Travel to address a gap in the market for personalized luxury travel planning. Her firm focuses on saving clients time and enhancing their travel experiences through deep industry connections and tailored itineraries. The company is a member of Virtuoso, a prestigious network of luxury travel agencies.124

Philosophy and Approach

Sarah's philosophy centers on the idea of "traveling bigger," encouraging clients to think long-term about their travel goals and experiences. She emphasizes collaboration with clients to create memorable trips that align with their unique desires.25 Groen's approach combines extensive travel experience with a commitment to client satisfaction, making her a sought-after advisor in the luxury travel sector.

Personal Life

Outside of her professional endeavors, Sarah Groen resides in Houston with her husband and two dogs. She is also known for her podcast, Luxury Travel Insider, where she shares insights and interviews from the luxury travel industry.36

Highlights

Jul 1ย ยทย virtuoso.com
Sarah Groen with Bell & Bly Travel - Virtuoso
Aug 31ย ยทย virtuoso.com
Luxury Agency - Bell & Bly Travel - Virtuoso
Dec 16ย ยทย CNBC
People who work in the travel industry share their best holiday vacation tips - CNBC
Dec 9ย ยทย Economic Times
Omicron and Travel: So, now do I need trip insurance? - Economic Times
Nov 15ย ยทย travelagewest.com
Travel Advisor Sarah Groen on Female Entrepreneurship and ...
Travel Advisor Sarah Groen on Female Entrepreneurship and ...
Jun 8ย ยทย youtube.com
Meet Bell & Bly Travel owner and Luxury Travel Insider Podcast host ...
Meet Bell & Bly Travel owner and Luxury Travel Insider Podcast host ...
Apr 26ย ยทย businessinsider.com
I'm a Former Startup Executive Who Started a Luxury Travel Company
I'm a Former Startup Executive Who Started a Luxury Travel Company

Related Questions

What inspired Sarah Groen to transition from finance and tech to luxury travel?
How does Sarah Groen's background in investment banking influence her travel planning approach?
What are some unique travel experiences Sarah Groen has curated for her clients?
How does Bell & Bly Travel differentiate itself from other luxury travel agencies?
What are some of the most memorable trips Sarah Groen has planned?
Sarah Groen
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Location

Houston, Texas, United States