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Sarah Grolnic-McClurg

Principal, Pounce PR

Professional Background

Sarah Grolnic-McClurg, APR, is the principal and owner of Pounce PR, a distinguished public relations firm based in Berkeley, California. With over 20 years of rich experience in media relations and social media management, Sarah has established herself as a leading expert in the field. Pounce PR is known for its strategic partnerships and commitment to delivering high-level PR results for its clients, which include a diverse range of organizations from large institutions like Kaiser Permanente and the University of California at San Francisco to mid-sized companies and emerging growth enterprises.

Under her guidance, Pounce PR has successfully garnered high-profile media placements in prominent outlets such as CFO Magazine, The New York Times, The Wall Street Journal, US News & World Report, Time magazine, Family Circle, The Chicago Tribune, and The Los Angeles Times. With a keen ability to identify and pitch compelling stories, Sarah excels at navigating the complex landscape of media relations to achieve measurable success for her clients.

Sarah’s expertise spans numerous sectors, including accounting and finance, cleantech, healthcare, non-profit organizations, social enterprises, and educational institutions. In addition to traditional media outreach, she specializes in leveraging social media strategies to enhance visibility and bolster reputations for her clients. This encompasses developing tailored workshops, strategic plans, and ongoing support, all designed to equip business leaders for effective media engagement. Her commitment to empowering clients is reflected in her regular coaching sessions for media interviews and conducting media relations workshops, where she shares best practices and insights drawn from her extensive background.

Education and Achievements

Sarah Grolnic-McClurg is a proud alumnus of Brown University, where she completed her Bachelor of Arts degree in Independent Concentration - Public Policy in 1987. Her academic foundation laid the groundwork for her future endeavors in public relations and strategic communications.

In July 1996, Sarah became a member of the Public Relations Society of America (PRSA), an important milestone in her professional journey. The following year, in 1997, she achieved accreditation in public relations, recognizing her expertise in the field. Her involvement with PRSA has been significant, notably serving as a judge for its prestigious national Silver Anvil competition in New York City. Additionally, she has actively contributed to PRSA's accreditation program as the APR chair for the San Francisco chapter and as a review panelist, helping to guide the next generation of PR professionals in earning their Accreditation in Public Relations (APR) designation.

Sarah's unwavering commitment to professional growth is evidenced not only through her extensive industry experience but also through her ongoing participation in community and professional organizations that advance the field of public relations.

Achievements

Throughout her career, Sarah has been instrumental in shaping public perception and enhancing the visibility of various organizations. Her portfolio demonstrates a robust history of crafting impactful communications strategies that resonate with audiences, driving engagement, and fostering long-term relationships with key stakeholders. Some of her notable contributions include:

  • Cohesive Media Strategies: Sarah has developed media strategies that have effectively aligned with the mission and vision of her clients, ensuring their narratives are compelling and newsworthy.
  • Workshops and Coaching: Her workshops on media relations and social media strategy have empowered countless businesses to navigate the media landscape with confidence, enhancing their public profiles and achieving their strategic objectives.
  • Leadership in PRSA: Sarah has played a pivotal role in mentoring upcoming professionals within the PR industry, fostering a community of practitioners dedicated to high ethical standards and excellence in communication.
  • Diverse Client Base: From notable large organizations to nimble startups, Sarah has catered her services to a wide array of clients, showcasing her versatility and adaptability in addressing unique public relations challenges.

Sarah Grolnic-McClurg continues to innovate and lead in the field of public relations, leaving an indelible mark on the industries she serves. Her thoughtful approach to media relations and social media strategy equips her clients with the tools they need to thrive in an increasingly complex communication landscape.

Related Questions

How did Sarah Grolnic-McClurg develop her expertise in media relations over her 20-year career?
What strategies has Sarah Grolnic-McClurg implemented at Pounce PR to achieve high-profile media placements?
What types of organizations and sectors does Sarah Grolnic-McClurg typically work with through her firm, Pounce PR?
How has Sarah Grolnic-McClurg's education and background at Brown University influenced her professional journey?
In what ways is Sarah Grolnic-McClurg contributing to the development of new public relations professionals through her involvement with PRSA?
Sarah Grolnic-McClurg
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Location

Berkeley, California, United States