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Sarah Hofstetter

President of Profitero, Campbell Soup Board Member, Brave Commerce Co-Host, 25+ year digital, marketing & tech entrepreneur

Sarah Hofstetter is currently the President of Profitero and a Board Member at Campbell Soup Company.1 She is also the co-host of the BRAVE COMMERCE Podcast.1 Sarah has over 20 years of experience driving growth in disruptive environments, building partnerships with C-Suite leaders, and executing growth strategies.1

Before her role at Profitero, Sarah Hofstetter spent 13 years at the advertising agency 360i, where she grew the agency from $5 million to $180 million and served as Chairwoman and CEO.1 Earlier in her career, she was President and Founder of Kayak Communications, Inc., Senior Vice President at Net2Phone, and Vice President of Public Relations at IDT.1 Sarah also worked as an Editorial Assistant at The New York Times Syndicate.12

Sarah earned a BA in Sociology and Journalism from Queens College.1 She has received several honors and awards, including being inducted into the AAF Hall of Achievement (2014) and the Word of Mouth Marketing Hall of Fame (2016).1 Ad Age recognized her in their "40 Under 40" list in 2013.1

Highlights

Aug 2 · linkedin

What better way to make omni-commerce data easier to understand and act than by, well, asking it? Introducing "Ask Profitero," generative AI that makes complex data analysis as easy as having a text chat.

Our #1 value at Profitero is "Think Like a Customer" - this could have only been built with the inputs from our client partners. Special thanks to Todd Hassenfelt at Colgate-Palmolive for helping shape this vision, use cases, and more.

It certainly takes a village, but to quote David Ogilvy, "Search the parks in all your cities. You’ll find no statues of committees." Tremendous thanks to our product team, led by Eric Bosco, for bringing this to life in record time!

And thank you to Jack Neff at Ad Age for explaining the benefits to brands so well!

Related Questions

What are some of Sarah Hofstetter's most notable achievements at 360i?
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What is the Brave Commerce podcast about, and how is Sarah Hofstetter involved?
Can you provide more details about the "The DEN" educational series launched by Sarah Hofstetter?
What were the key strategies Sarah Hofstetter implemented at Profitero?
Sarah Hofstetter
Sarah Hofstetter, photo 1
Sarah Hofstetter, photo 2
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Location

Cedarhurst, New York, United States