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Sarah Hickman
Assistant Vice President, Alumni Engagement and Annual Giving at Baylor University
Professional Background
Sarah Kathryn M. Hickman is a highly motivated and results-oriented leader known for her impressive background in advertising management, market research, and strategic marketing planning. With years of experience and a strong emphasis on building lasting professional relationships, Sarah excels in collaboration and creatively solving complex problems to provide value-added, quality results. Her professional history is marked by a keen focus on achieving outcomes that align with strategic plans and foster both organizational and personal growth for her partners.
Currently serving as the Assistant Vice President for Alumni Engagement and Annual Giving at Baylor University, Sarah plays a pivotal role in connecting alumni to the university while actively boosting annual giving to support various programs and initiatives. In this leadership role, she implements strategic marketing efforts and oversees management initiatives that drive significant engagement and support from the alumni community.
Prior to her position at Baylor University, Sarah held a key role as Vice President of Account Management at Ruffalo Noel Levitz, where she was instrumental in delivering client success through tailored marketing strategies and campaign management. Her experience as Director of Annual Giving at the University of Mississippi further solidified her expertise in fundraising, alumni relations, and marketing communications.
Sarah's career began at the University of Mississippi, where she served in various capacities within the Alumni Affairs department. Starting as a Staff Assistant, she quickly ascended to the position of Assistant Director, honing her skills in alumni engagement and developing marketing strategies that resonated with the university's diverse graduate community. This foundational experience laid the groundwork for her later successes in the field of strategic marketing.
Additionally, she worked as an Account Manager at AnComm, Inc., where she expertly managed client relationships and marketing campaigns, showcasing her ability to align business goals with effective advertising strategies.
Education and Achievements
Sarah Hickman's academic journey is as impressive as her professional achievements. She pursued her MBA in Marketing at the University of Mississippi, a program renowned for producing leaders equipped with both theoretical knowledge and practical skills in business and marketing. This advanced education has enriched her marketing acumen, enabling her to implement strategic initiatives that drive organizational success.
In addition to her MBA, Sarah completed her undergraduate studies in Business with a focus on Marketing at the University of Mississippi - School of Business Administration. This solid educational foundation has empowered her to excel in various roles across the marketing spectrum, demonstrating her passion and commitment to professional growth.
Notable Achievements
Among Sarah's many accomplishments is her proven track record of enhancing alumni engagement through innovative marketing strategies and comprehensive annual giving initiatives. Her work at Baylor University has significantly boosted alumni participation rates and increased funding for critical university programs. Sarah is a recognized leader in her field, often sought after for her insights on successful marketing practices and relationship management within higher education.
Furthermore, her efforts at Ruffalo Noel Levitz contributed substantially to client growth, as she was responsible for strategic account management that effectively catered to a diverse range of institutions. Sarah's innate ability to identify client needs and create tailored solutions has been a hallmark of her career.
Outside of her professional responsibilities, Sarah is an advocate for personal and professional development. She actively engages in mentoring relationships, helping guide aspiring leaders in the marketing and alumni engagement fields. Her vision for growth and collaboration extends beyond personal success, emphasizing the importance of fostering a supportive community among peers.
As Sarah Hickman continues to innovate and lead in her professional endeavors, she remains committed to making a positive impact in the realm of alumni engagement and strategic marketing, turning challenges into opportunities for growth and success.
