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Sarah Kettler

Head of Brand & Customer Marketing at SeatGeek

Sarah Kettler is a seasoned marketing professional currently serving as the Vice President of Brand, Consumer & Enterprise Marketing at SeatGeek.4 She has a proven track record in the ticketing industry, with a focus on brand strategy, customer marketing, and partner relations.

Career Progression

Sarah's career at SeatGeek has been marked by steady advancement:

  • She joined the company in November 2015 as a Manager of Marketing Strategy.4
  • By November 2018, she had become the Director of Partner Marketing.4
  • In April 2020, she was promoted to Head of Brand & Customer Marketing; Senior Director.4
  • As of March 2022, she assumed her current role as Vice President.4

Responsibilities and Achievements

In her current position, Sarah leads a team of over 20 professionals dedicated to establishing SeatGeek as the largest and most beloved ticketing brand.4 Her responsibilities include overseeing:

  • Creative and brand strategy
  • Brand growth initiatives
  • Public relations and communications
  • Sponsorship management
  • CRM marketing
  • B2B marketing

Previously, as Director of Partner Marketing, she led a five-person team responsible for sponsorships and marketing services for SeatGeek Enterprise partners.2 Her achievements include:

  • Leading sponsorship negotiations with major sports teams like the Dallas Cowboys and New Orleans Saints.13
  • Developing partnerships with the New Orleans Pelicans, MLS, LAFC, and Sporting KC.13
  • Creating a marketing services group to share purchaser analytics with SeatGeek's partners.13

Recognition

Sarah's contributions to the industry have been widely recognized:

  • Named in Business Insider's "CMOs to Watch" list in 2021.4
  • Selected for the inaugural class of SBJ New Voices Under 30 in 2019.4
  • Featured in Forbes 30 Under 30 - Sports in 2018.4

Education

Sarah holds a BS in Business Administration and Management from the University of California, Berkeley, where she graduated cum laude and was inducted into the Phi Beta Kappa Honor Society.4

Highlights

Sarah Kettler | Speaking Fee | Booking Agent
Mar 21 · riker.com
Riker Danzig Announces 2 New Partners, 4 New Counsel, and 15 ...
Feb 19 · re-nj.com
Environmental attorney Kettler among newest promotions at Riker ...
Feb 17 · signalhire.com
Sarah Kettler's email & phone number - Vice President ... - SignalHire
Sarah Kettler Biography | Booking Info for Speaking Engagements
Oct 26 · access.intix.org
SeatGeek's First-Ever National Ad Campaign Is an Energetic ...
Feb 1 · alsd.com
Sarah Kettler - ALSD
Sarah Kettler - ALSD

Related Questions

What are some of the key achievements of Sarah Kettler at SeatGeek?
How did Sarah Kettler's role evolve over time at SeatGeek?
What strategies has Sarah Kettler implemented for SeatGeek's marketing campaigns?
Can you provide examples of successful sponsorships led by Sarah Kettler?
What is the impact of Sarah Kettler's marketing services group on SeatGeek's partners?
Sarah Kettler
Sarah Kettler, photo 1
Sarah Kettler, photo 2
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Location

New York, New York, United States