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Sarah Kettler
Head of Brand & Customer Marketing at SeatGeek
Sarah Kettler is a seasoned marketing professional currently serving as the Vice President of Brand, Consumer & Enterprise Marketing at SeatGeek.4 She has a proven track record in the ticketing industry, with a focus on brand strategy, customer marketing, and partner relations.
Career Progression
Sarah's career at SeatGeek has been marked by steady advancement:
- She joined the company in November 2015 as a Manager of Marketing Strategy.4
- By November 2018, she had become the Director of Partner Marketing.4
- In April 2020, she was promoted to Head of Brand & Customer Marketing; Senior Director.4
- As of March 2022, she assumed her current role as Vice President.4
Responsibilities and Achievements
In her current position, Sarah leads a team of over 20 professionals dedicated to establishing SeatGeek as the largest and most beloved ticketing brand.4 Her responsibilities include overseeing:
- Creative and brand strategy
- Brand growth initiatives
- Public relations and communications
- Sponsorship management
- CRM marketing
- B2B marketing
Previously, as Director of Partner Marketing, she led a five-person team responsible for sponsorships and marketing services for SeatGeek Enterprise partners.2 Her achievements include:
- Leading sponsorship negotiations with major sports teams like the Dallas Cowboys and New Orleans Saints.13
- Developing partnerships with the New Orleans Pelicans, MLS, LAFC, and Sporting KC.13
- Creating a marketing services group to share purchaser analytics with SeatGeek's partners.13
Recognition
Sarah's contributions to the industry have been widely recognized:
- Named in Business Insider's "CMOs to Watch" list in 2021.4
- Selected for the inaugural class of SBJ New Voices Under 30 in 2019.4
- Featured in Forbes 30 Under 30 - Sports in 2018.4
Education
Sarah holds a BS in Business Administration and Management from the University of California, Berkeley, where she graduated cum laude and was inducted into the Phi Beta Kappa Honor Society.4

