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Sarah Lazarovic
Vice President, Communications + Creative Strategy
Sarah Lazarovic is a multifaceted professional currently serving as the Vice President of Communications + Creative Strategy at Rewiring America, a position she has held since January 2024.2 With a diverse background spanning journalism, illustration, and creative direction, Lazarovic brings a unique blend of skills to her role in promoting electrification and sustainability.
Career Highlights
- Rewiring America: Prior to her current role, Lazarovic served as the Head of Communications, Creative, and Consumer Engagement from March 2022 to February 2024.2
- Canadians for Clean Prosperity: Worked as Vice President from February 2020 to January 2022, focusing on market-based climate solutions.2
- Pilot PMR: Served as Creative Director from June 2015 to February 2020, leading the agency's creative evolution.2
- Freelance Work: Operated her own business, SarahL.com, from 2004 to 2019, providing design and consulting services to various publications.2
- Author: Wrote "A Bunch of Pretty Things I Did Not Buy," a book on sustainability and consumerism, published by Penguin in 2014.2
Education
- Bachelor of Fine Arts in Digital Arts from Concordia University (2000-2002)2
- Master of Arts in Media Studies from The New School (2002-2004)2
- Completed PhD coursework in Behavioural Science at the University of Toronto - Rotman School of Management (2014-2015)2
Expertise and Approach
Lazarovic is known for her creative approach to climate communication and sustainability. She focuses on making electrification accessible and engaging, using behavioral insights to implement environmental and pro-social change.13 Her work often involves simplifying complex ideas through illustrations, charts, and engaging content.1
At Rewiring America, Lazarovic works to "make electrification simple, measurable, and inevitable" in fun and engaging ways, aiming to leave no household or community behind in the transition to clean energy.24


