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Sarah Lazarovic
Vice President, Communications + Creative Strategy
Sarah Lazarovic is a multifaceted professional currently serving as the Vice President of Communications + Creative Strategy at Rewiring America, a position she has held since January 2024.2 With a diverse background spanning journalism, illustration, and creative direction, Lazarovic brings a unique blend of skills to her role in promoting electrification and sustainability.
Career Highlights
- Rewiring America: Prior to her current role, Lazarovic served as the Head of Communications, Creative, and Consumer Engagement from March 2022 to February 2024.2
- Canadians for Clean Prosperity: Worked as Vice President from February 2020 to January 2022, focusing on market-based climate solutions.2
- Pilot PMR: Served as Creative Director from June 2015 to February 2020, leading the agency's creative evolution.2
- Freelance Work: Operated her own business, SarahL.com, from 2004 to 2019, providing design and consulting services to various publications.2
- Author: Wrote "A Bunch of Pretty Things I Did Not Buy," a book on sustainability and consumerism, published by Penguin in 2014.2
Education
- Bachelor of Fine Arts in Digital Arts from Concordia University (2000-2002)2
- Master of Arts in Media Studies from The New School (2002-2004)2
- Completed PhD coursework in Behavioural Science at the University of Toronto - Rotman School of Management (2014-2015)2
Expertise and Approach
Lazarovic is known for her creative approach to climate communication and sustainability. She focuses on making electrification accessible and engaging, using behavioral insights to implement environmental and pro-social change.13 Her work often involves simplifying complex ideas through illustrations, charts, and engaging content.1
At Rewiring America, Lazarovic works to "make electrification simple, measurable, and inevitable" in fun and engaging ways, aiming to leave no household or community behind in the transition to clean energy.24
Highlights
https://lnkd.in/gm_KzS7B Lovely essay by Benjamin Errett, with illustration by the most excellent Graham Roumieu.
"Rightly considered, puttering is pottering is putzing is relaxing is bricolage is life: a series of random tasks completed in the order and at the speed you choose while you enjoy the time, freedom and leisure to take them on. Or, if you choose, leave them be and move onto something else."
Shami Barooshian was one of the best interviewers I've ever chatted with. Didn't feel like an interview so much as a FUN conversation with a super smart person. We talked about climate comms, personal agency, and dancing heat pumps, of course. Shami works at LaunchSquad, and The Cooler is their new publication slash podcast about communicatin' climate. Please also check out the first ep with the excellent Kip Pastor!
It does feel like climate comms, and the venues for talking and sharing it, is improving at the wildest clip, even as we need way more voices, perspectives, ideas, lived experiences, media, messages, sandwiches!
