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Sarah Martin

DTR Design Manager (mat cover) at Viacom (nickelodeon)

Sarah Martin is the Associate Art Director, DTR (Direct-to-Retail) at Paramount, where she leads design-led creative for direct-to-retail accounts.13 Her LinkedIn username is sarah-martin-15415230.3

Key aspects of Sarah Martin's role::

  • Creative Brand Extensions Martin was involved in the SpongeBob SquarePants 25th birthday celebration launch at Primark, which included unique SKUs, a café takeover in three UK stores, photo opportunities, and walk-around characters.1
  • Creative process Martin draws inspiration from street style, catwalks, art galleries, social media, and illustrators. She also values collaborative environments and brainstorming sessions with diverse teams.1
  • Collaboration Martin encourages partners to view the Paramount team as an extension of their own, cross-sharing trends, color palettes, and insights to create successful products.1
  • BLE Martin finds the Brand Licensing Europe (BLE) show a good means of fueling creativity, offering innovative designs, new product formats, art styles, and collaborations.1

Paramount::

  • Paramount Global (formerly ViacomCBS) is an American multinational mass media and entertainment conglomerate.2 It was formed in 2019 through the merger of CBS Corporation and Viacom and rebranded as Paramount Global in 2022.2
  • Paramount's properties include Paramount Pictures Corporation, CBS Entertainment Group, Paramount Media Networks (MTV, Nickelodeon, Comedy Central), and Paramount Streaming (Paramount+ and Pluto TV).2

Highlights

Aug 21 · brandsuntapped.com
BLE Creative Corner with... Paramount's Sarah Martin
Aug 13 · en.wikipedia.org
Paramount Global - Wikipedia
In-house: Channel 5 GC takes role at Viacom following internal ...

Related Questions

What are some of the most creative brand extensions Sarah Martin has worked on?
How does Sarah Martin's role at Paramount differ from her role at Viacom International Media Networks?
What inspires Sarah Martin's creative approach in product design?
Can you share examples of successful product launches Sarah Martin has been involved in?
How does Sarah Martin's work contribute to the overall brand strategy at Paramount?
Sarah Martin
Sarah Martin, photo 1
Sarah Martin, photo 2
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Location

London, United Kingdom