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Sarah Mayhead

Senior Commercial & Marketing Leader | Digital, Ecommerce & Data Transformation | Luxury & Prestige Spirits Marketing | Ex Diageo | Ex Beauty & Cosmetics | DTC / DTB Ecommerce | Global Data Analytics & Insights

Sarah Mayhead is the Digital Commerce Director at Edrington, a company known for its premium spirit brands, including The Macallan, Famous Grouse, and Courvoisier. In her role, she has been instrumental in leading the e-commerce initiatives of the company, focusing on enhancing digital strategies and direct-to-consumer engagement.

Her career includes significant experience in digital commerce and analytics, having previously held positions such as Global Analytics & Insights Director at Diageo. She has demonstrated expertise in developing comprehensive digital platforms and strategies aimed at increasing online traffic and conversion rates for Edrington's brands.1

In May 2022, she commented on Edrington's partnership with Wunderman Thompson, highlighting their inspiring approach to digital marketing and strategy, which aligns with Edrington's goals for its digital commerce efforts.12

Highlights

May 12 · campaignlive.com
Famous Grouse owner appoints Wunderman Thompson
May 12 · lbbonline.com
Edrington UK Appoints Wunderman Thompson as International Digital ...
Edrington UK Appoints Wunderman Thompson as International Digital ...
May 12 · campaignlive.co.uk
Famous Grouse owner appoints Wunderman Thompson - Campaign

Related Questions

What are Sarah Mayhead's key achievements at Edrington?
How did Sarah Mayhead transition from Diageo to Edrington?
What strategies has Sarah Mayhead implemented at Edrington?
What is Sarah Mayhead's background in digital commerce?
How has Sarah Mayhead's role evolved at Edrington?
Sarah Mayhead
Sarah Mayhead, photo 1
Sarah Mayhead, photo 2
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Location

United Kingdom