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Sarah Mittal

Sarah Mittal is a dedicated and passionate educator with a strong focus on marketing, consumer behavior, and consumer psychology.

With a keen interest in challenging students through a mix of critical thinking and creativity, Sarah teaches a variety of courses ranging from Consumer Behavior to Integrated Marketing Strategies at both undergraduate and graduate levels.

Her research primarily revolves around Consumer Behavior and Consumer Psychology, with a preference for experimental methods including tools like SPSS, Qualtrics, and platforms like Amazon's mTurk.

Sarah's research interests cover a wide array of topics such as Digital Marketing, Content Marketing, Experiential Consumption, Materialism, and Consumer Happiness among others.

She is associated with the organization Verb AI, possibly indicating a dedication to advancing technology or AI in marketing or education.

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Location

Austin, Texas