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Sarah Nichole Garcia

Design Research + Strategy at Ford XD

Sarah Nichole Garcia is a user experience researcher and optimization specialist known for partnering with product teams and agencies to enhance online experiences through research and process design.

With a background in mixed method qualitative research, process design, and digital optimization, Sarah excels in planning and executing innovative research to foster customer empathy and elevate user experiences.

Sarah studied Digital Media Innovation and Mass Communication at Texas State University, and has held roles at prominent organizations such as Ford Motor Company, Bright Health, UserTesting, Accenture Interactive, BMF Media, and SXSW.

Her past positions include Senior Design Researcher at Ford Motor Company, Design Researcher at Bright Health, User Experience Researcher at UserTesting, UX Researcher & Digital Program Manager at Accenture Interactive, Senior Account Manager at BMF Media, Senior Interactive Festival Program Manager at SXSW, Interactive Program Coordinator at SXSW, and Web Development Intern at Convio.

Sarah Nichole Garcia
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Location

Austin, Texas, United States