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Sarah Ohle

Director, Performance & Insights, Roundel

Sarah Ohle is a data-driven digital marketing strategist with a strong focus on using consumer insights to drive business decisions and create compelling narratives for individuals, brands, and industries.

She holds an MBA in Marketing from UCLA Anderson School of Management and a BA in Psychology from Middlebury College.

Sarah has an extensive professional background, having held key positions at several renowned organizations including Director, Performance & Insights at Roundel (Target's media company), Managing Director at Winter Sun, Vice President of Strategy at Hero Digital, Vice President of Insights and Growth Marketing at GroundTruth, and various leadership roles at The Nielsen Company and T-Mobile.

Her expertise spans performance marketing, insights, growth marketing, custom research, and product marketing, showcasing a diverse skill set and a wealth of experience across different marketing functions.

Sarah's career highlights her proficiency in strategic decision-making, consumer behavior analysis, and the development of data-informed marketing strategies to drive business growth and enhance brand performance.

Highlights

Feb 1 · linkedin

Great perspective from my colleague Nicolas Pirog around the need for measurement standardization in retail media and the work Roundel is doing with the IAB to get us there!

Sep 27 · linkedin

I'll be at #AW2023 with Roundel on October 16-19! Message me to meet up and make sure to catch our exciting lineup of panels and on-stage sessions. Register now at for #AdvertisingWeek2023 and add these exciting Roundel sessions to your calendar: https://lnkd.in/gk3cbN7Y

#RetailMedia #WeAreRoundel

Sarah Ohle
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Location

Minneapolis, Minnesota, United States