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Sarah Perkins

Director of Growth, Foode Founder, Perkins Creative Consulting

Professional Background

Sarah Perkins is a multifaceted storyteller and seasoned brand evangelist who has successfully integrated the art of narrative with solid data-driven principles throughout her career. With a deep-rooted passion for communication and a knack for engaging audiences, Sarah has made a mark in various industries, including marketing, journalism, and consulting. Her career trajectory reflects her versatility and commitment to authentic messaging that resonates at a fundamental level with individuals and organizations alike.

Starting her career, Sarah served as an Editorial Intern at Santa Clara Magazine, where she showcased her ability to craft compelling stories. This role marked the initial stepping stone for her burgeoning career in journalism. She quickly moved up the ranks, securing positions such as Editorial Assistant at Professional Roofing Magazine and contributing as a Freelance Lifestyle Reporter at Modern Luxury. Each role broadened her experience and honed her storytelling skills, allowing her to narrate impactful stories that inform and inspire.

In the marketing sector, Sarah took on the role of Marketing & Design Associate at Techstars Boulder Accelerator, where she combined her knowledge of branding with creative design. Her journey continued at Rentgrata as a Community and Communications Manager, focusing on building relationships and fostering a strong community presence. This experience paved the way for her role as a Customer Success Manager at Anthill, where she spearheaded initiatives to drive customer engagement and satisfaction.

Sarah's entrepreneurial spirit came alive when she co-founded DesignerShare, a platform that bridged the gap between designers and clients. As CEO, she utilized her background in marketing and storytelling to create a brand that resonated with its audience. Following this venture, Sarah took on the role of Content Strategy Lead at Here Here Market, where she developed content that aligned with the company’s values and vision.

Having a strong commitment to education and mentorship, Sarah also played a significant role at Perkins Creative Consulting, where she helped brands articulate their narratives and establish a strong market presence. This consultancy service brought together her extensive knowledge of marketing, journalism, and brand communication, allowing her to make a profound impact on her clients’ strategies.

Education and Achievements

Sarah's academic foundation is as robust as her professional background. She earned a Bachelor of Science (BSc) in Marketing from the prestigious Leavey School of Business at Santa Clara University, where she developed a strong understanding of market dynamics and consumer behavior. Following her undergraduate education, Sarah pursued a Master of Arts (M.A.) in Journalism at DePaul University. Her graduate studies refined her skills in storytelling, research, and effective communication, which she has championed throughout her career.

Her educational journey not only enhanced her professional capabilities but also instilled a lifelong love for learning and growth. Sarah's dual focus on marketing and journalism allowed her to blend analytical thinking with creative storytelling, a skill set that is indispensable in today’s brand communications landscape.

Notable Achievements

Among her many accomplishments, Sarah's work as an Associate Editor for Where Chicago is noteworthy. In this role, she led editorial projects and contributed to community-focused content, showcasing her commitment to informing and engaging local audiences. Her work was instrumental in boosting the magazine's presence in the competitive media landscape of Chicago.

Additionally, as a writing partner at Santa Clara Magazine, Sarah further honed her collaborative skills, writing engaging articles and reports that captivated readers. Her freelance lifestyle reporting for Modern Luxury enabled her to explore diverse topics, allowing her writing to reach a wider audience.

Throughout her comprehensive career, Sarah has exemplified the qualities of a true brand evangelist. Her ability to craft narratives that not only inform but also inspire change reflects her profound understanding of marketing dynamics. By leveraging data with authentic messaging, she has consistently demonstrated her commitment to helping individuals and organizations connect meaningfully with their audiences. As she continues to evolve in her career, Sarah Perkins remains a powerhouse storyteller and branding expert, poised to make further impacts across various platforms and industries.

Related Questions

How did Sarah Perkins develop her expertise in combining storytelling with marketing?
What inspired Sarah Perkins to co-found DesignerShare, and what were the key challenges she faced?
In what ways did Sarah Perkins' education at DePaul University influence her approach to journalism?
How does Sarah Perkins measure the effectiveness of her branding strategies?
What are some of the most compelling stories that Sarah Perkins has told during her career?
How did Sarah Perkins establish her consultancy, Perkins Creative Consulting, and what services does it offer?
What role does data play in Sarah Perkins' approach to authentic messaging?
How has Sarah Perkins contributed to community engagement in her previous roles?
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Location

Chicago, Illinois, United States