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Sarah Phillips
Brand Strategist
Professional Background
Sarah Phillips is a dynamic journalist turned brand strategist who possesses a unique blend of storytelling expertise and strategic thinking. With a rich background in journalism, she has seamlessly transitioned into brand strategy, helping various organizations articulate and embellish their narratives. Sarah's profound understanding of brand purpose, workshop facilitation, and experience strategy make her a proud generalist in the industry. She is passionate about embracing creativity across all platforms and believes in the power of narrative to transform brands.
Her professional journey has included significant roles at The Garden North America, where she served as both Strategy Director and Senior Strategist, lending her talents to shape innovative brand solutions for a diverse clientele. Sarah has also contributed to the academic world as an instructor at Miami Ad School and a professor at Humber College, sharing her knowledge and experience with aspiring creatives.
Education and Achievements
Sarah’s academic achievements lay the foundation for her successful career. She earned a Bachelor of Arts in Journalism from the University of King's College, Dalhousie, where she cultivated her love for storytelling and communication. Following this, she pursued a Master’s degree in English Literature at York University, enriching her understanding of narratives and the written word.
Throughout her career, Sarah has worked with numerous high-profile clients, including Samsung, Roots, Staples, Canopy Growth, Capital One, United Way, and a multitude of innovative startups. Her impressive portfolio features work recognized and celebrated by mainstream media outlets such as Jimmy Kimmel Live, The New York Times, The Washington Post, Fast Company, and AdWeek. Her ability to understand and intertwine brand values with audience expectations has earned her accolades in the industry.
Notable Projects and Contributions
One of Sarah's most celebrated projects took place in collaboration with the U.S. Library of Congress, showcasing her talent in weaving compelling narratives that resonate with diverse audiences. In her work, Sarah advocates for the inclusion of unconventional ideas in business, often expressing her belief that embracing 'weirdos' can lead to groundbreaking innovation and creativity.
Sarah Phillips is not only recognized for her professional capabilities but also for her enthusiasm in mentoring upcoming talents within the creative industry. Her workshops and consultations have helped organizations and individuals refine their brand messages and strategies, emphasizing the importance of storytelling in branding. Additionally, her strategic insight has often been sought by various companies eager to push boundaries and break from traditional marketing molds.
