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Sarah Robb O'Hagan
Chief Executive Officer at EXOS
Professional Background
Sarah Robb O'Hagan is a dynamic and innovative business leader known for her adeptness in transforming organizations and redefining industry standards. With a career spanning over two decades, she has held prominent leadership roles in some of the world’s most recognizable brands, including Gatorade, Equinox, Flywheel Sports, Nike, and Virgin. Her contributions to these companies have earned her accolades and recognition, such as inclusion in Fast Company’s list of "Most Creative People in Business" and Forbes' recognition as one of the "Most Powerful Women in Sports".
In her most recent role as the Chief Executive Officer of EXOS, a leader in human performance, Sarah has utilized her expertise to enhance organizational culture and employee well-being. Her work emphasizes the importance of performance optimization, not just in athletics, but also in everyday corporate environments.
Before her tenure at EXOS, Sarah served as CEO of Flywheel Sports, where she successfully pivoted the company towards a streaming content model, allowing the brand to thrive in a rapidly changing digital landscape. As the global president at Gatorade, she led significant reinvention efforts that revitalized the brand and deepened consumer engagement. Her unique strategies transformed Equinox Fitness Clubs into a digitally forward organization during her time as President, illustrating her strong capabilities in digital transformation and consumer experience enhancement.
Beyond her corporate roles, Sarah is recognized for her thought leadership in business innovation and human performance. She is the founder of ExtremeYOU, a platform focused on empowering individuals to realize their potential. The accompanying book has inspired many to embrace their individuality and drive their success through extreme dedication and self-realization.
Education and Achievements
Sarah's academic foundation laid the groundwork for her entrepreneurial and innovative approach to business. She studied Commerce, majoring in Marketing and International Business at The University of Auckland. This education provided her with a strong understanding of global markets and consumer behavior, which she applied throughout her impressive career.
In addition to her corporate success, Sarah's commitment to personal and professional growth is exemplified by her fellowship at the Aspen Institute, which connects exceptional leaders to expand their capabilities and foster innovative thinking.
Throughout her career, Sarah has been a pivotal force in various organizations. She served on the Board of Directors at JetBlue Airways and Strava, contributing her insights on branding and consumer engagement strategies. As the Marketing Director and General Manager at Nike, she helped shape the global brand presence of one of the most iconic sportswear companies in history. Her marketing expertise was further honed during her time with Atari Interactive and Virgin Atlantic Airways, where she successfully led marketing initiatives that expanded brand reach and customer loyalty.
Achievements
- CEO of EXOS: As the chief executive, Sarah leads a team dedicated to optimizing human performance, focusing on well-being in both corporate and athletic environments.
- Former President of Equinox: During her leadership, Sarah transformed Equinox into a digital-first fitness company, enhancing its market competitiveness and expanding its reach.
- Global President of Gatorade: Sarah led the brand's reinvention, focusing on community engagement and innovation that solidified Gatorade’s position as a leader in the sports drink category.
- Founder of ExtremeYOU: Sarah established this platform to help others liberate their potential, sharing her experiences via her book and resources designed to encourage extreme growth and exploration.
- Henry Crown Fellow at The Aspen Institute: This fellowship recognized Sarah’s influence and contributions, providing her with a network of peers who aspire to make a profound impact in their fields.
Sarah’s narrative in the business world is characterized by her commitment to innovation, culture-building, and inspiring peak performance in individuals across various fields. As a fitness enthusiast and a dedicated cheerleading mom, she exemplifies balance in personal and professional realms while advocating for a culture of empowerment and excellence.
