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Sarah Smedley
Senior Director, Internal Communications at Comcast
Professional Background
Sarah Smedley is a dynamic and results-driven professional with nearly 15 years of experience specializing in external and employee communications. Her career spans an impressive roster of roles at both leading agencies and in-house for Fortune 500 consumer brands, showcasing her robust expertise and commitment to effective communications. Currently, Sarah is making significant strides in corporate communications at Xfinity, where she leads national employee communications for innovative video products such as Xfinity TV and Xfinity Flex. Her strategic approach carefully balances the needs of both employee and consumer audiences, ensuring clarity and engagement through well-tailored messaging.
Before her tenure at Xfinity, Sarah had a remarkable career trajectory within Comcast, where she progressively advanced from Account Executive to Senior Director of Internal Communications. In her various positions at Comcast, including Director and Senior Manager of Internal Communications, she honed her skills in developing targeted communications that resonate with employees while aligning with the company’s overall strategic goals. Her depth of experience at this leading media and technology company uniquely positions her to understand the nuances of effective storytelling and engagement in an evolving digital landscape.
Previously, as an Account Supervisor for Comcast Sports Strategy at GMR Marketing and as an Account Supervisor for Sports & Entertainment at Ketchum, Sarah excelled at leveraging her communication expertise to create engaging narratives that connected consumer interests with brand objectives. Her background as an Account Executive at Taylor further solidified her ability to manage client relationships and deliver impactful communication strategies.
Education and Achievements
Sarah's academic journey began at Haddonfield Memorial High School, a foundation that paved the way for her higher education at Lafayette College, where she earned a Bachelor of Arts in Anthropology and Sociology, as well as Business and Economics. This unique blend of disciplines underpins her holistic understanding of human behavior and economic principles, which she adeptly applies in her communication strategies.
Throughout her career, Sarah has not only demonstrated an ability to engage diverse audiences but has also shown a commitment to continuous improvement and adaptation in the fast-paced world of corporate communications. Her proven track record of success in crafting and implementing communication strategies has established her as a respected leader in the field.
Achievements
Sarah Smedley has been instrumental in driving initiatives that enhance internal communications and foster a sense of belonging among employees. Her leadership in the strategic development of communication plans at Comcast, coupled with her current role at Xfinity, exemplifies her dedication to making complex information accessible and engaging to a broad audience. By integrating innovative communications tactics and leveraging her extensive background in journalism and public relations, Sarah has effectively managed cross-functional initiatives that promote collaboration and knowledge sharing.
In her current role at Xfinity, Sarah has led significant projects that align with the company's mission of delivering exceptional service and innovative solutions to customers. Her focus on integrating employee communications with organizational goals has not only improved the employee experience but has also enhanced brand loyalty among consumers.
Sarah's Vision in Communications
Sarah’s commitment goes beyond mere messaging; she believes in the power of communication as a tool for transformation. In her view, truly effective internal communications foster a culture of transparency, engagement, and alignment with company objectives, ultimately leading to improved performance and a more motivated workforce.
