Suggestions
Sarah Murgel
Vice President, Digital Experience Strategy, Salesforce
Professional Background
Sarah Stritter Murgel is a distinguished professional in the field of user experience (UX) and digital strategy, well-known for her ability to translate complex ideas into user-friendly solutions. With an impressive career trajectory that includes pivotal roles at prominent companies such as Salesforce and Razorfish, Sarah has established herself as a visionary leader in the realm of digitally transformative strategies. Her experience encompasses various aspects of UX design, storytelling, and strategy development, making her an invaluable asset in any project that requires clarity and innovative thinking.
Sarah currently serves as the Vice President of Digital Experience Strategy and UX at Salesforce, where she leverages her expertise to shape user experiences that resonate with customers. Her journey has been marked by her entrepreneurial spirit, having owned and led SSM, where she applied her deep understanding of UX to help clients navigate the complexities of digital transformation. Her earlier roles at Razorfish, where she advanced from UX Lead to Vice President of User Experience, highlight her consistent growth and dedication to improving customer experiences across various platforms.
Education and Achievements
Sarah’s educational background laid a solid foundation for her future career. She pursued a Bachelor of Fine Arts (BFA) at Cedar Crest College, where she honed her skills in design and creative thinking. This educational experience has been instrumental in shaping her unique approach to UX strategy and storytelling, enabling her to infuse creativity into every project she undertakes.
Throughout her illustrious career, Sarah has been recognized for her contributions to the field of UX. Her roles across companies like Genentech and BEA Systems have solidified her reputation as a leading expert in user interface design and usability. At Genentech, she managed user experience initiatives that improved the engagement and satisfaction of their digital products, showcasing her ability to drive results through effective design strategies.
Notable Roles and Contributions
Sarah has held multiple key positions where she has made significant contributions to the organizations she worked for. Her time as a Senior User Experience Consultant at Groundswell allowed her to provide insights that enhanced user engagement for various clients, ultimately leading to improved digital experiences. As a Senior Designer at Rent.Net, she managed design projects that directly influenced the company’s interface, ensuring a user-centric approach.
Before venturing into consulting and strategic roles, she gained valuable experience as an Assistant Account Planner and an Account Coordinator at Gardner Geary Coll and Foote, Cone & Belding, respectively. These early career roles gave her a multifaceted understanding of marketing and design, which she later integrated into her UX strategy approach. Sarah's ability to seamlessly blend storytelling with tactical UX strategies has enabled her to deliver compelling user experiences that not only meet business objectives but also resonate profoundly with users.
Sarah Stritter Murgel's blend of creativity, strategy expertise, and leadership makes her a prominent figure in the UX community. With a commitment to fostering inclusive and engaging digital experiences, Sarah continues to inspire and guide teams towards achieving excellence in user experience design.
