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Sarah Sukumaran
CEO & Founder at Lilith NYC
Sarah Sukumaran is the founder and CEO of Lilith NYC, a global luxury footwear brand based in Queens, New York.15 She launched Lilith NYC in 2021 to represent women and femmes in the sneaker community, aiming to disrupt the hyper-masculine sneaker market.46
Prior to starting Lilith NYC, Sukumaran worked as Director of Product at Nike, where she oversaw the development of their predictive analytics platform and led product and engineering teams.1 Her experience at Nike validated her assumptions about how the industry treated and overlooked women consumers, which ultimately inspired her to create her own brand.3
Sukumaran's background includes:
- A career in the Enterprise SaaS tech startup space, including a role as Head of Product at Jirafe, an e-commerce analytics startup acquired by SAP Hybris in 20161
- A BS in Business Management from Babson College1
- Selection as a 2023 Tory Burch Foundation Fellow1
Born and raised in Elmhurst, Queens, Sukumaran is the daughter of Tamil refugees and draws inspiration from her cultural heritage, the diversity of Queens, and her ancestral roots in Nainativu, Sri Lanka.12 Her brand, Lilith NYC, combines elements of streetwear, fashion, wellness, and tech, with a focus on creating versatile and durable sneakers that celebrate women's confidence and beauty.23
Outside of her work with Lilith NYC, Sukumaran enjoys gallery hopping, traveling, browsing bookstores, and investing in women and femme-founded companies.1




