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Sarah Sukumaran

CEO & Founder at Lilith NYC

Sarah Sukumaran is the founder and CEO of Lilith NYC, a global luxury footwear brand based in Queens, New York.15 She launched Lilith NYC in 2021 to represent women and femmes in the sneaker community, aiming to disrupt the hyper-masculine sneaker market.46

Prior to starting Lilith NYC, Sukumaran worked as Director of Product at Nike, where she oversaw the development of their predictive analytics platform and led product and engineering teams.1 Her experience at Nike validated her assumptions about how the industry treated and overlooked women consumers, which ultimately inspired her to create her own brand.3

Sukumaran's background includes:

  • A career in the Enterprise SaaS tech startup space, including a role as Head of Product at Jirafe, an e-commerce analytics startup acquired by SAP Hybris in 20161
  • A BS in Business Management from Babson College1
  • Selection as a 2023 Tory Burch Foundation Fellow1

Born and raised in Elmhurst, Queens, Sukumaran is the daughter of Tamil refugees and draws inspiration from her cultural heritage, the diversity of Queens, and her ancestral roots in Nainativu, Sri Lanka.12 Her brand, Lilith NYC, combines elements of streetwear, fashion, wellness, and tech, with a focus on creating versatile and durable sneakers that celebrate women's confidence and beauty.23

Outside of her work with Lilith NYC, Sukumaran enjoys gallery hopping, traveling, browsing bookstores, and investing in women and femme-founded companies.1

Highlights

Oct 1 · karagoldin.com
Sarah Sukumaran: Founder & CEO of Lilith NYC - Kara Goldin
Sarah Sukumaran: Founder & CEO of Lilith NYC - Kara Goldin
About Sarah Sukumaran
About Sarah Sukumaran
Sep 9 · pier-five.com
Embracing Your Community With Sarah Sukumaran of Lilith NYC
Sarah Sukumaran: From Nike to Womens Luxury Start-Up
May 26 · lilith.nyc
Press - Lilith NYC
May 25 · The Boston Globe
The AAPI history I carry with me: Sarah Sukumaran - The Boston Globe
The AAPI history I carry with me: Sarah Sukumaran - The Boston Globe
May 25 · The Boston Globe
The AAPI history I carry with me: Sarah Sukumaran - The Boston Globe
May 18 · nyctourism.com
Meet Sarah Sukumaran | The Woman Behind Lilith NYC
Meet Sarah Sukumaran | The Woman Behind Lilith NYC
Mar 30 · ally.nyc
Sarah Sukumaran, Founder of Lilith NYC; Female Founder Feature
Sarah Sukumaran, Founder of Lilith NYC; Female Founder Feature
Mar 15 · bodegaltd.com
CASE STUDY: LILITH NYC - Bodega Ltd.

Related Questions

What inspired Sarah Sukumaran to start Lilith NYC?
How did her experience at Nike influence her approach to footwear design?
What are some unique features of Lilith NYC's footwear?
How does Sarah Sukumaran incorporate her cultural heritage into the brand?
What is the significance of the name "Lilith" in the context of the brand?
Sarah Sukumaran
Sarah Sukumaran, photo 1
Sarah Sukumaran, photo 2
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Location

New York, New York, United States