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Sarah Woelfel

Cult Brand Investor.

Sarah Woelfel is the Co-Founder and Partner of Cult Capital, a venture capital firm that invests in emerging, high-growth consumer companies.13 She combines her passion for investing with her affection for cult consumer brands.3 Cult Capital focuses on areas such as beauty, personal care, food, beverage, household, pet, and fashion/leisure.4

Prior to founding Cult Capital in late 2015, Sarah served on the investment team at Audax and worked as an investment banking analyst at Deutsche Bank.13 Her experience in finance and investing has shaped her approach to identifying and supporting promising consumer brands.

Some of Cult Capital's notable investments include Supergoop!, Babo Botanicals, and Lawless Beauty.3 The firm typically invests in companies with last 12 months revenue between $2 million to $10 million, aiming to scale these businesses to $50-100 million in revenue over a 5-7 year period.1

Sarah's approach to investing involves analyzing both qualitative and quantitative data to identify cult brands with passionate, loyal followings.1 She and her team at Cult Capital focus on helping companies build out their senior leadership teams, develop systems and processes, and expand distribution channels.1

Sarah Woelfel's background also includes a brief stint at the United States Military Academy at West Point, where she trained in the Army and played NCAA Division 1 soccer before receiving an honorable discharge.2

Highlights

Sep 30 · omavs.com
Sarah Woelfel - Athletic Trainer Ph.D. (WSOC, S&D) - Staff Directory
Jan 18 · youtube.com
How to build a CULT BRAND in 2024 | The Consumer VC - YouTube
How to build a CULT BRAND in 2024 | The Consumer VC - YouTube
Jan 18 · theconsumervc.com
What is a Cult Brand? with Sarah Woelfel, Co-Founder & Partner at ...
What is a Cult Brand? with Sarah Woelfel, Co-Founder & Partner at ...
Jan 18 · podcasts.apple.com
What is a Cult Brand? With Sar – The Consumer VC - Apple Podcasts
What is a Cult Brand? With Sar – The Consumer VC - Apple Podcasts
Dec 22 · PR Newswire
Subtl Beauty Secures Multi-Million Dollar Investment from CULT Capital - PR Newswire
Subtl Beauty Secures Multi-Million Dollar Investment from CULT Capital - PR Newswire
Dec 20 · Technical.ly
Pittsburgh Money Moves: Neya Systems landed part of a $14.8M US Army contract - Technical.ly
Pittsburgh Money Moves: Neya Systems landed part of a $14.8M US Army contract - Technical.ly
Jan 1 · cultcapital.com
CULT Capital | Cult Brand Investors
CULT Capital | Cult Brand Investors

Related Questions

What are some of the most successful brands Cult Capital has invested in?
How does Cult Capital identify emerging cult brands?
What criteria does Cult Capital use to determine if a brand has a cult following?
How does Sarah Woelfel's background in investment banking influence her approach at Cult Capital?
What are the key differences between cult brands and mainstream brands from an investor's perspective?
Sarah Woelfel
Sarah Woelfel, photo 1
Sarah Woelfel, photo 2
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Location

New York, New York