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Sasa Nikolic

Vice President at Parasol Marketing Group

Sasa Nikolic is the Vice President at Parasol Marketing Group, a luxury lifestyle, travel, and hospitality-focused integrated brand marketing and public relations agency.12 With over 15 years of experience in the industry, Nikolic has established himself as an expert in media relations and public relations campaigns for global brands.1

Prior to joining Parasol, Nikolic directed public relations campaigns for several prestigious brands, including:

  • The Relais & Châteaux collection of fine hotels and gourmet restaurants
  • Auberge du Soleil
  • Glenmere Mansion
  • Blackberry Farm
  • Blantyre
  • Meadowood Napa Valley1

One of Nikolic's notable achievements was spearheading the media relations campaigns for Relais & Châteaux's GourmetFest, an annual four-day gastronomic event featuring renowned chefs and wine estates from around the world.1

Throughout his career, Nikolic has executed media and marketing activities for high-end brands such as Harper's Bazaar, Ruinart Champagne, and The Cove Atlantis. His work often involves integrating celebrity appearances and producing high-profile events.1

At Parasol Marketing Group, Nikolic directs and manages public relations and marketing campaigns for the agency's clients. His passion for discovering new places with untold stories drives his approach to brand building and storytelling.1

Nikolic is originally from Serbia and currently resides in Manhattan. He is a graduate of George Washington University.1

Highlights

Jan 8 · Daily Front Row
The Daily Media: 75 Shifts to Discuss - Daily Front Row
The Daily Media: 75 Shifts to Discuss - Daily Front Row
Aug 10 · PR Newswire
Luxury Miami Beach Family Hotel Awarded Best Hotels for Kids and Families by Fodor's Choice - PR Newswire

Related Questions

What are some of Sasa Nikolic's most notable achievements at Parasol Marketing Group?
How did Sasa Nikolic transition from working with luxury brands to his current role at Parasol?
What specific strategies does Sasa Nikolic use in his media relations campaigns?
Can you provide examples of high-profile events Sasa Nikolic has produced?
How does Sasa Nikolic's background in Serbia influence his approach to luxury marketing?
Sasa Nikolic
Sasa Nikolic, photo 1
Sasa Nikolic, photo 2
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Location

New York, New York, United States