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Sasha Bahukhandi
Communication Consultant - Associate Director at 20:20 MSL
Professional Background
Sasha Bahukhandi is a dynamic and accomplished professional with a wealth of experience in media and communication. Currently serving as the Associate Director at 20:20 MSL, Sasha has demonstrated exceptional leadership skills and a deep understanding of strategic communication over the years. Her journey at 20:20 MSL began as an Account Executive, where she consistently delivered impressive results and gradually progressed to Senior Account Executive, Manager, and then Senior Manager before attaining her current role. This remarkable trajectory showcases her dedication and expertise in managing client relations and crafting compelling media narratives.
Before her long-standing tenure at 20:20 MSL, Sasha honed her skills at Perfect Relations as an Account Executive, where she successfully built strong client relationships and professional networks. Furthermore, her impressive foundation in journalism features her stints as a Writer and Photographer at Doon Times, part of The Times of India, and her content creation efforts at Digdigital.in. This diverse range of roles has endowed Sasha with a comprehensive understanding of media dynamics and an adeptness for cross-functional collaboration in fast-paced environments.
In addition to her professional experiences, Sasha has also cultivated her practical skills and understanding of the industry through internships at leading publications such as Hindustan Times and The Tribune. She earned invaluable insights that have since enhanced her capabilities in both writing and media strategy.
Education and Achievements
Sasha Bahukhandi's academic journey reflects a profound commitment to understanding the intricacies of literature, mass communication, and commerce. She earned her Bachelor of Arts (B.A.) in English Literature from the prestigious Lady Shri Ram College for Women, where she excelled in her studies and developed a strong foundation in critical thinking and effective communication.
Her passion for media and communication led her to pursue a Master’s degree in Mass Communication/Media Studies at Jamia Millia Islamia, one of the foremost institutions in India dedicated to this field. This advanced education has empowered Sasha with the theoretical knowledge and hands-on experience necessary to navigate the complex landscape of media relations, content creation, and strategic communication.
Additionally, Sasha's early academic exposure to Business and Commerce at the Convent of Jesus and Mary in Dehradun has equipped her with essential business acumen, further enhancing her capabilities in managing media strategies effectively and understanding commercial viability in various projects.
Community Engagement
Sasha's commitment to making a positive impact extends beyond her profession. She actively volunteered with Raahat for Animals (formerly People for Animals, Dehradun), which demonstrates her compassion for animals and dedication to community service. Her involvement in this organization not only reflects her personal values but also underscores the importance she places on giving back to society through meaningful engagement and advocacy.
Notable Skills and Expertise
Sasha Bahukhandi is well-versed in media strategy, client relationship management, content creation, and journalism. Her extensive experience in the communication sector has provided her with a unique set of skills that include:
- Strategic Communication
- Creative Writing
- Photography
- Project Management
- Media Relations
- Team Leadership
- Professional Networking
- Content Development
Through her various roles, Sasha has consistently demonstrated a flair for storytelling and the ability to engage diverse audiences through innovative content strategies. Her strong interpersonal skills have enabled her to foster collaborative environments, driving team success while enhancing client satisfaction.
