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Sasha Franger
Thought Leadership Strategist
Professional Background
Sasha Franger is a distinguished leader in the field of financial services, specializing in thought leadership and content marketing. With a strong foundation built on both academic achievements and extensive professional experience, Sasha has carved out a niche in providing insights and strategies that help high-net-worth clients navigate complex financial landscapes. Over the years, Sasha has held notable positions across prestigious organizations, consistently contributing to thought leadership and implementing innovative marketing strategies.
Currently, as the Head of High Net Worth Thought Leadership at Northwestern Mutual, Sasha spearheads initiatives that drive education and awareness among clients with significant financial assets. This role involves collaborating with a variety of stakeholders to produce high-quality content that addresses the unique needs and concerns of affluent clients. Sasha's ability to distill complex financial concepts into comprehensible insights is a testament to both experience and passion for the industry.
Before joining Northwestern Mutual, Sasha held the role of Director of Thought Leadership at Empower Retirement, where they were instrumental in shaping the organization's narrative and positioning in the marketplace. In this capacity, Sasha led multiple teams to develop comprehensive strategies aimed at engaging clients and educating them on retirement planning. Sasha’s efforts here contributed significantly to the organization's reputation as a trusted resource in the retirement planning space.
Sasha’s career initially began with a strong focus on marketing and content creation. As a Senior Manager of Content Marketing at Great-West Financial, Sasha honed their skills in developing and executing marketing strategies that resonate with target audiences. This role required a deep understanding of both marketing principles and the financial services landscape, which Sasha navigated with great success. Further earlier in their career, Sasha served as Associate Marketing Manager and later Marketing Analyst with Jackson National Life Distributors, where they gained invaluable experience in market analysis and campaign execution.
Additionally, Sasha developed a background in research analysis through their tenure as a Fiduciary Research Analyst and Fiduciary Services Analyst at Lipper. These roles laid the groundwork for Sasha’s analytical abilities, providing insights that inform strategic decision-making processes within organizations. With an ability to dissect and analyze financial data, Sasha has consistently delivered insights that help frame business strategies and improve client outcomes.
Education and Achievements
Sasha Franger's academic journey has played a vital role in shaping their professional expertise. After completing studies at LaPorte High School, Sasha pursued a Bachelor of Science at Vanderbilt University, where they laid a solid academic foundation in the principles of finance and business. This rigorous educational background paved the way for Sasha to further enhance their expertise with an MA from Michigan State University, focusing on nuanced aspects of financial strategies and market trends.
Throughout their career, Sasha has continually prioritized learning and professional development, remaining actively engaged with industry trends and emerging practices. This commitment to education is reflected in Sasha’s approach to thought leadership, ensuring that the insights shared with clients are current, relevant, and actionable.
In addition to formal education, Sasha has contributed to multiple publications and has been involved in seminars and workshops aimed at educating others on financial planning and investment strategies. Their thought leadership has been recognized within the industry, establishing Sasha as a trusted voice in financial services.
Achievements
- Head of High Net Worth Thought Leadership at Northwestern Mutual: Leading an innovative division aimed at providing in-depth insights for affluent clients.
- Former Director of Thought Leadership at Empower Retirement: Served as a key figure in establishing the brand's thought leadership initiatives, significantly enriching the client education process.
- Senior Manager Content Marketing at Great-West Financial: Developed essential marketing strategies, enhancing client engagement and driving successful campaign outcomes.
- Extensive experience in Marketing and Analysis: Roles at Jackson National Life Distributors and Lipper have equipped Sasha with a unique blend of analytical skills and marketing expertise, vital for driving results in financial services.
Through a combination of education, professional experience, and a commitment to thought leadership, Sasha Franger stands out as a dedicated professional in the financial services sector, continually striving to make a positive impact on clients' financial futures.
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Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
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Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
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