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Sattar Khan

Strategy and Innovation Leadership

Sattar Khan is a Global Brand Strategy Consultant based in India. He is the President of Sattar Khan Pte, a position he has held since 2007.2 His LinkedIn profile describes him as the "Creator of Strategygrams".1

Key points about Sattar Khan:

  • He specializes in helping clients create brand solutions and strategies.1
  • His work includes stakeholder-centric positioning, white space capture, need finding, insight discovery, masterbrand portfolio architecture, and brand communications.1
  • He has worked with major multinational companies such as Unilever, Johnson & Johnson, Siemens, Intel, Acclarent, Abbott, and Essilor.1
  • Prior to his current role, he served as Executive Vice President and Head of Multinational Clients for Asia at McCann Worldgroup from 1999 to 2006.2
  • He also held a position as Worldwide Account Director at Ogilvy & Mather from 1990 to 1997.2

Sattar Khan is highly regarded by his clients for his strategic thinking, marketing expertise, and ability to simplify complex concepts. He is known for creating Strategygrams, which are visual metaphors that condense strategic thoughts into easily digestible formats.1

Highlights

Aug 15 · linkedin

My book titled ‘Strategygrams’ is now available on all Amazon sites as an eBook and as a hardcover on Amazon India.

Many people find strategy tomes too wordy, lengthy, stuffy. ‘Strategygrams’ is the antidote. It presents the choicest brand strategy wisdom visually, succinctly, evocatively.

Each Strategygram condenses one strategic thought into one visual metaphor in a billboard-style image.

One gem of strategy wisdom, one snappy visual metaphor, and in one instant your thoughts are up and about because the human mind thinks best visually and through analogies.

A compendium of the ‘best’ strategy wisdom for any particular brand will always be subjective and even situational, but it may be helpful to know that the Strategygrams collection has been curated over decades across a spectrum of brand types, competitive scenarios, customer considerations, and business models.

The world of strategy has been dominated by words, numbers, charts and diagrams. ‘Strategygrams’ is a way to expand the psychological space for strategic thinking by bringing more of your right-brain into play.

As a visual thinker, you may discover that ‘Strategygrams’ is a valuable addition to your arsenal for winning customers easier, faster, better.

(Amazon links in the Comments section below.)

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Sattar Khan
Sattar Khan, photo 1
Sattar Khan, photo 2
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Location

Singapore