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Saurabh Kankariya
Chief Product Manager at Kotak 811 - Digital Products, Portfolio Engagement, Debit cards - Kotak 100 Young Leader
Professional Background
Saurabh Kankariya is a dynamic and accomplished professional currently serving as the Chief Product Manager at Kotak Mahindra Bank, where he plays a pivotal role in shaping innovative product strategies that meet the evolving needs of the banking sector. With a strong foundational background in product management and digital marketing, Saurabh combines his expertise with cutting-edge analytical tools to drive product success and client satisfaction. Previously, he held the position of Senior Manager for Digital Marketing, Innovation, and Acquisition specifically for Kotak 811, where he was instrumental in launching and promoting the bank's digital banking initiatives, thus greatly contributing to the enhancement of the company's market presence.
Before his notable tenure at Kotak Mahindra Bank, Saurabh honed his skills in digital marketing and analytics at Magma Fincorp Ltd. There, he was involved in analyzing market trends and developing effective marketing strategies tailored to maximize customer engagement. His experience also includes a consulting role focused on Performance Mobile Marketing with WeChat Marketing, where he explored innovative mobile marketing solutions. Additionally, Saurabh’s foundational experiences include a product management internship at Magma Fincorp Ltd. and a pivotal position as an Engineer in Product Sales & Marketing at Emerson Innovation Center.
Education and Achievements
Saurabh possesses a robust academic backdrop that mirrors his professional endeavors. He began his academic journey at Walchand College of Engineering, Sangli, where he earned a Bachelor of Technology (B.Tech.) degree in Electronics Engineering. This technical groundwork has provided him with a solid understanding of the intersection between technology and product management.
To further enhance his capabilities, Saurabh pursued a Master of Business Administration (MBA) in Marketing/Marketing Management from the esteemed Sydenham Institute of Management Studies and Research Entrepreneurship Education. This education enabled him to cultivate a strategic mindset, particularly in marketing and management. Following this, he attended the Management Development Program for Digital Marketing & Analytics at XLRI Jamshedpur, where he deepened his proficiency in analytics—an essential skill in today’s data-driven marketing landscape.
Achievements
Saurabh’s career is marked by significant achievements within the rapidly evolving banking and financial services industry. As Chief Product Manager, he has leveraged his extensive knowledge and experience to propel Kotak Mahindra Bank’s digital banking initiatives forward, reflecting his ability to navigate and lead in a tech-centric environment. His leadership and innovative approach have been key in enhancing customer engagement through digital channels, positioning Kotak Mahindra Bank as a leader in providing seamless banking solutions.
Through his previous roles, particularly in digital marketing and analytics, Saurabh has successfully executed campaigns that not only capture market share but also foster brand loyalty. His exceptional analytical skills and market insight allow him to develop products that resonate with consumers, thereby driving revenue growth and increasing market competitiveness. His contributions to performance marketing strategies have earned him recognition among peers and industry professionals alike, exemplifying his commitment to excellence and innovation in the financial services domain.
