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Saurabh Parmar

Independent Consultant Alt Strategy

Highlights

Sep 14 · linkedin

I am sure most of you have seen this ad..interestingly it's not new. They literally did the same one 4 or 5 years back in another newspaper.

You see this in a lot of viral ad lists.

#marketing #campaigns

Aug 18 · linkedin

I have been critical of a number of #startups, but one of the ones I strongly believed in has been Zomato. 🚀

Actually, the first share I bought was in #InfoEdge way back, and that was because of Zomato. (I didn't have enough money, so I bought only 40k worth and sold it when I needed to bootstrap.) 💰

Fundamental reasons for this belief: ✅ A brilliant CEO, ✅ Great marketing, ✅ Sanjeev Bhikchandani involved (the only investor I ever pitched to :-), this was in 2007/08). I got rejected—completely due to my shortcomings. But that 15-25 minute interaction taught me a lot. ✅ Strategically right moves—even when they never worked. I strongly believe Hyperpure and international expansion were good ideas, but they went international too soon. Even events are a smart play. ✅ Good crisis management, given the amount they experiment. ✅ And finally like this launch, timely product innovation and smart pricing.

ps -I still think it's overvalued now because of Blinkit (that's one thing I can't understand).

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Saurabh Parmar
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Experience

Independent Consultant Alt Strategy
Founder And Chief Executive Officer at Brandlogist

Education

Kendriya Vidyalaya
Bachelor Of Technology, Vellore Institute Of Technology

Location

Delhi, Delhi, India