Suggestions
Saurabh Thukral
Business Head- Launch team at Sanofi. Ex Roche | Bayer | GSK
Based on the LinkedIn profile information provided, Saurabh Thukral is a pharmaceutical industry professional currently working as the Business Head of the Diabetes launch team at Sanofi. Here are the key details about him:
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Current role: Business Head - Diabetes launch team at Sanofi (since October 2023)
- Leading the sales and marketing operations for the launch of Sanofi's patented asset in the diabetes space.
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Work experience: Over 18 years in the healthcare industry, focusing on sales and marketing
- Previous roles at Sanofi include Head of Marketing for Cardiovascular, Critical Care & CNS
- Has worked for other major pharmaceutical companies like GSK, Bayer, and Roche
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Areas of expertise:
- Strategic marketing
- Business planning
- Go-to-market strategy
- Omni-channel marketing including digital
- Product launches
- Brand management in various therapeutic areas (Diabetes, Cardiovascular, Thrombosis, Orthopedics, CNS, etc.)
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Education:
- Executive Program in Business Management from Indian Institute of Management, Calcutta (2016-2017)
- Diploma in Business Management from ICFAI University (2010-2012)
- Bachelor of Pharmacy from Guru Jambeshwar University (2002-2005)
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LinkedIn username: saurabh-thukral-5228aa13
Saurabh Thukral has a strong background in pharmaceutical marketing and has progressively taken on more senior roles throughout his career, culminating in his current position leading the launch of a new diabetes product for Sanofi.
Highlights
The visual elements of a brand, such as logos and symbols, are essential to its identity. But what happens when this medium is no longer available or becomes obsolete? As marketers, we must prepare for this inevitable change and consider how to adapt our strategies. How will we respond when faced with the challenge of promoting a brand without visual cues?
This is where #MultisensoryMarketing will take centre stage and we must start exploring new technologies to appeal multiple senses and not restrict ourselves to just visual architecture. How about Sound or Sonic branding? Remember the good old jingles which still reverberate in our memory- the jingle tone of Brittania (well, let me guess, a bit of nostalgia setting in rgt now).
As the #AI keeps developing, tech like #IOT (smart speakers/rings) will start penetrating even more households and 'sound' will disrupt the traditional purchase funnel. This is where we as Marketers need to look beyond the customary and challenge the traditional paradigms of #branding.
I believe Sonic branding will play a big role in the very near future and we need to embrace this opportunity. Sonic branding is way beyond just the jingles or ringtones but creation of an entire architecture much like the visual architecture we current have.
#SonicBranding #MultisensoryMarketing #AI #IOT #Marketing #BrandIdentity #BrandArchitecture #Sound #FutureOfBranding
Is there a role of #intuition in today's age of agile & data-driven decision making? One would be reluctant to say 'Yes', isn't it? Agile decision making is imperative as we lead in a data-driven world. Amid streams of data and countless meetings, we at times make hasty decisions, slow decisions and often no decisions. The need is to unite data intelligence with human judgment to get to action — a sharp approach defined as #Quantitativeintuition. Well, heard the term Quantitative Intuition before? Surely, it sounds oxymoron at first but it's actually a key to effective decision-making. Quantitative intuition (QI) is a combination of #data and #analytics with intuition. It's the ability to make decisions with incomplete information by relying upon 3 crucial techniques: A) Precision questioning B) Contextual analysis C) Synthesis to see the situation as a whole rather than as discrete pieces of information. Interested to know more... Grab a copy of the book 'Decisions over Decimals' explaining the concept in great details.
