Suggestions
Scooter Braun
Founder at SB Projects, LLC
Scooter Braun** is a renowned American entrepreneur, talent manager, and record executive. Born Scott Samuel Braun on June 18, 1981, in New York City, he grew up in Greenwich, Connecticut. Braun is best known for founding SB Projects, LLC, a company that operates at the intersection of entertainment, music, film, and technology. He is also the CEO of **Hybe America:, a subsidiary of the South Korean entertainment company Hybe Corporation.
Early Career and Education
Braun began his career as a party promoter while attending Emory University in Atlanta. He eventually dropped out to pursue opportunities in the music industry, starting with a role at So So Def Recordings as the executive director of marketing from 2002 to 2006.37
Career Highlights
- Discovery of Justin Bieber: Braun discovered Justin Bieber in 2008 through a YouTube video and played a pivotal role in launching Bieber's career.36
- SB Projects: Founded in 2007, SB Projects encompasses ventures like Schoolboy Records and RBMG Records, a joint venture with Usher.34
- Artist Management: Braun has managed notable artists such as Ariana Grande, Kanye West, Demi Lovato, and J Balvin.34
- Ithaca Holdings: Braun's holding company acquired Big Machine Label Group in 2019, which included Taylor Swift's early album masters, sparking a public feud with Swift.13
- Hybe America: Braun became CEO of Hybe America in 2021 after Hybe acquired Ithaca Holdings.23
Recent Developments
In 2024, Braun announced his retirement from artist management to focus on his role at Hybe America.15 Despite this, he remains active in the entertainment industry, overseeing significant acquisitions and partnerships for Hybe.3
Highlights
…And if you find her poor, Ithaka won’t have fooled you. Wise as you will have become, so full of experience, you’ll have understood by then what these Ithakas mean. https://t.co/rrEp1Xt6ot

Full circle moment . Never forget where you started. https://t.co/tYsEBpkpuv https://t.co/2p1qflcFxl






