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Scooter Braun

Founder at SB Projects, LLC

Scooter Braun** is a renowned American entrepreneur, talent manager, and record executive. Born Scott Samuel Braun on June 18, 1981, in New York City, he grew up in Greenwich, Connecticut. Braun is best known for founding SB Projects, LLC, a company that operates at the intersection of entertainment, music, film, and technology. He is also the CEO of **Hybe America:, a subsidiary of the South Korean entertainment company Hybe Corporation.

Early Career and Education

Braun began his career as a party promoter while attending Emory University in Atlanta. He eventually dropped out to pursue opportunities in the music industry, starting with a role at So So Def Recordings as the executive director of marketing from 2002 to 2006.37

Career Highlights

  • Discovery of Justin Bieber: Braun discovered Justin Bieber in 2008 through a YouTube video and played a pivotal role in launching Bieber's career.36
  • SB Projects: Founded in 2007, SB Projects encompasses ventures like Schoolboy Records and RBMG Records, a joint venture with Usher.34
  • Artist Management: Braun has managed notable artists such as Ariana Grande, Kanye West, Demi Lovato, and J Balvin.34
  • Ithaca Holdings: Braun's holding company acquired Big Machine Label Group in 2019, which included Taylor Swift's early album masters, sparking a public feud with Swift.13
  • Hybe America: Braun became CEO of Hybe America in 2021 after Hybe acquired Ithaca Holdings.23

Recent Developments

In 2024, Braun announced his retirement from artist management to focus on his role at Hybe America.15 Despite this, he remains active in the entertainment industry, overseeing significant acquisitions and partnerships for Hybe.3

Highlights

Jul 9 · twitter

…And if you find her poor, Ithaka won’t have fooled you. Wise as you will have become, so full of experience, you’ll have understood by then what these Ithakas mean. https://t.co/rrEp1Xt6ot

…And if you find her poor, Ithaka won’t have fooled you. Wise as you will have become, so full of ex
Apr 7 · twitter

Full circle moment . Never forget where you started. https://t.co/tYsEBpkpuv https://t.co/2p1qflcFxl

Full circle moment . Never forget where you started. https://t.co/tYsEBpkpuv https://t.co/2p1qflcFxl
Jun 21 · biography.com
Who Is Scooter Braun? The Former Music Manager's ... - Biography
Who Is Scooter Braun? The Former Music Manager's ... - Biography
Scooter Braun: Everything You Need to Know About Former Music ...
Scooter Braun: Everything You Need to Know About Former Music ...
Jun 17 · Business Insider
Scooter Braun is retiring from music management after 23 years. Here's everything to know about his life and career. - Business Insider
Scooter Braun is retiring from music management after 23 years. Here's everything to know about his
Aug 24 · Newsweek
Scooter Braun Reacts to Ariana Grande Dumping Him as Manager - Newsweek
Scooter Braun Reacts to Ariana Grande Dumping Him as Manager - Newsweek
Who is Scooter Braun – His Taylor Swift feud, Justin Bieber ...
Aug 22 · billboard.com
Here Are the Major Artists Still Managed by Scooter Braun - Billboard
Aug 22 · billboard.com
Scooter Braun Jokes That He's 'No Longer Managing' Himself
Aug 22 · thewrap.com
Who Is Scooter Braun? The Music Manager's History, From Bieber to ...
Who Is Scooter Braun? The Music Manager's History, From Bieber to ...
Jan 1 · scooterbraun.com
About - Scooter Braun
About - Scooter Braun
Apr 28 · en.wikipedia.org
Scooter Braun - Wikipedia
Scooter Braun - Wikipedia

Related Questions

What led Scooter Braun to start SB Projects, LLC?
How did Scooter Braun's career evolve from party promotions to managing top artists?
What was the significance of Scooter Braun discovering Justin Bieber?
How did the acquisition of Big Machine Records impact Scooter Braun's career?
What are the main projects under Mythos Studios founded by Scooter Braun?
Scooter Braun
Scooter Braun, photo 1
Scooter Braun, photo 2
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Location

Los Angeles Metropolitan Area