Suggestions
Scott Bennett
Senior Communications Manager at P&G
Professional Background
Scott Bennett is a seasoned content creator and technical writer/editor with a passion for storytelling, whose career has beautifully melded visual communication with narrative excellence. With over two decades of experience, Scott has cultivated a unique skill set that has enabled him to excel in the fast-paced environments of both corporate communications and creative design. His insights into the art of storytelling revolve around the idea that compelling content must both 'show' and 'tell'—two essential elements that, when working harmoniously, elevate the quality of narrative to new heights.
After earning his Bachelor of Arts in Technical Communication in 1996 from Cedarville University, Scott began his professional journey as a dual-hatted Graphic Artist and Proofreader in a dynamic Midtown Manhattan creative agency. This early experience laid the foundation for his ability to balance creativity with keen attention to detail. Scott's exposure to working with top-level executives in the pharmaceutical and entertainment sectors allowed him to refine his skills in visual storytelling amid stringent deadlines, instilling in him a respect for both aesthetics and accuracy.
In 1999, Scott joined Procter & Gamble (P&G), a global leader in consumer goods. Over the past 20+ years, he has made significant contributions to high-profile corporate campaigns and initiatives, further establishing his reputation within a company renowned for its legacy and brand strength. As Senior Manager of Corporate Quality Assurance Communications, Scott's role encompasses not only managing communications but also ensuring that internal and external messaging aligns with the overall company objectives—an essential task to maintain brand integrity and consumer trust.
Education and Achievements
Scott's educational background in Professional, Technical, Business, and Scientific Writing from Cedarville University has served as a launching pad for his impactful career. His academic pursuits have endowed him with a solid foundation in technical writing, which he has successfully applied in various communication contexts throughout his career.
Throughout his tenure at P&G, Scott has developed deep expertise in a variety of areas, including:
- Visual communications mastery: Scott has shown remarkable ability in developing visual narratives that complement complex messaging, ensuring clarity and engagement.
- Brand and business storytelling: He has led initiatives that center on effective storytelling techniques to enhance brand storytelling and cultivate brand loyalty.
- Social and digital media strategy: Scott's proficiency in content creation, community management, and editorial strategy has enhanced P&G's presence across social and digital platforms.
- Employee communications and engagement: His focus on fostering strong internal communications has empowered employees and improved overall engagement within the organization.
As a thought leader and influencer, Scott routinely champions organization-wide capability building, ensuring colleagues are equipped with the necessary skills to excel in visual and verbal communications.
Notable Contributions
Scott's career is highlighted by his capacity to integrate both verbal and visual messages to meet diverse communication goals. His experience encapsulates various forms of communications, including executive communications that demand a high level of sophistication and precision.
Moreover, Scott's portfolio includes successfully navigating complex issues in crisis and issues management, particularly with a social media perspective, showcasing his ability to adapt in challenging circumstances. His work in financial communications and sustainability/CSR communications further demonstrates his versatility and commitment to responsible messaging.
In addition to his full-time roles at P&G, Scott has contributed his skill set to other organizations. Earlier in his career, he served as a Technical Editor at Adecco and worked as a Graphic Designer at imagedog media in New York City, diversifying his experiences and perspectives in the realm of communications and design.
As he looks to the future, Scott Bennett remains dedicated to elevating the standards of storytelling within the corporate framework. By continuing to merge visual artistry with narrative depth, he aims to lead and inspire others in the quest for bold and thoughtful communications that resonate with audiences on multiple levels.
