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Scott Cherkin

Audience Strategy | Marketing & Business Development | From Start-up to Scale

Scott Cherkin is a digital media leader and audience strategy expert based in New York. He is currently an Advisor / Consultant at SC Consulting, focusing on helping entertainment brands develop direct-to-consumer strategies.1

Cherkin has extensive experience in the digital media industry, including:

  • Executive in Residence and Expert Network member at Progress Partners (July 2023 - Present)1
  • Board Member at Literally Media (November 2019 - Present)1
  • Previously worked at Warner Music Group, where he was involved in acquiring and managing the YouTube channel Cover Nation2

With over 20 years of experience in venture-funded startups across digital media, publishing, and adtech, Cherkin has expertise in audience development, business development, corporate development/M&A, product development, advertising sales, and marketing operations.1

His LinkedIn profile highlights his skills in scaling owned and operated media audiences and revenue. Cherkin's focus is on helping companies develop strategies for owned and operated media across websites, social media, and video platforms, as well as first-party data and CRM efforts to support new monetization opportunities.1

Highlights

SC CONSULTING SERVICES LTD overview - Companies House
Sep 9 · srs.org
[PDF] FINAL PROGRAM - Scoliosis Research Society
Warner Music Group is now a serious modern media publisher – and it's axing the historic WEA brand to prove it - Music Business Worldwide
Warner Music Group is now a serious modern media publisher – and it's axing the historic WEA brand to prove it - Music Business Worldwide
Aug 1 · dnb.com
SC Consulting Services, LLC Company Profile - Dun & Bradstreet
SC Consulting Firm: HOME

Related Questions

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Scott Cherkin
Scott Cherkin, photo 1
Scott Cherkin, photo 2
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Location

New York, New York, United States