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Scott East

Helping marketers control their data ops to drive always-on digital media accountability and increase media performance/ROI.

Scott East is the founder of MSIGHTS, a company established in 2004 to enhance marketers' decision-making processes through improved data and reporting.

With over 20 years of experience in global advertising and digital agencies, a FORTUNE 20 telecom company, and AOL, Scott has a deep understanding of engaging marketers.

He authored "The Cuttlefish Marketer: The Five Essential Traits of a Modern Marketer," a book available on Amazon and Apple iBooks.

Scott's specialties lie in marketing results reporting and analysis, marketing operations and process consulting, marketing data management, marketing knowledge management, marketing analytics, and marketing strategy and go-to-market planning.

He holds an MBA in International Business from Georgetown University McDonough School of Business and a BA in Political Science from Syracuse University.

Scott East has been involved in various organizations, including being a former Board Member and Membership Co-Chair at EO Charlotte, Founder and CEO of MSIGHTS, Accelerator Coach at EO Accelerator - Charlotte, Managing Director at The East Group, Marketing Director at AOL, Vice President, Interactive at Mullen, Marketing Group Manager at Verizon, Senior Account Executive at TracyLocke, Account Executive at DDB, and Account Executive at Dally Advertising.

Scott East
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Location

Charlotte, North Carolina, United States