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Scott Goodman
Market Lead APAC: Okendo
Scott Goodman is a professional with a background in marketing and health science.
He holds a Bachelor of Health Science in Marketing from the University of Sydney and is an alumnus of Barker College.
Scott has held various roles in reputable organizations, demonstrating his expertise and experience in the field.
He has served as the Market Lead APAC, APAC Key Account Manager, Senior Account Manager, Account Manager, and Account Executive at Okendo and The Station Agency.
His early career includes a role as a Data Analyst/Intern at Meltwater.
Highlights
Introducing SABO Resort 🇬🇷 🌴🏖️ (https://lnkd.in/gA_QDEmW)
Sabo Resort is a highly custom tier-based program that elevates customer engagement and gives back to its best customers with incremental rewards and secret perks.
It was an incredible end-to-end execution by the Andzen team.
✅ Financial audit to understand profit margins and discount thresholds. The biggest mistake is implementing Loyalty without this knowledge only to build an unprofitable program. ✅ Customer segment analysis to understand tier thresholds that will drive action and incentivise participation. ✅ Implementing custom creative across EVERY single touchpoint including email, on-site widgets and SMS. All comms sent via Klaviyo. ✅ Maximising all latest Shopify features for program & account enhancement, including magic link login, checkout extensibility widgets, Shopify Functions to power tier-based discounts, and metafields to power personalisation.
I am so proud of this launch and the efforts from all parties. Jason Anderson, Adrian Muscat, George Kouzoukas, Pip Savaris, Max Chau.
#CustomerEngagement #LoyaltyPrograms #OkendoLoyalty
Okendo is a late(r) entrance to the Loyalty space.... Here's why it's a positive thing 🔥
Shopify evolves its platform at a pace that forces brands and tech alike to adapt & change their practices. It's a very obvious story - Keep up or be left behind.
As Okendo enters Loyalty, we're building a product that aligns with those platform changes before anyone else.
✅ We have Shopify Functions built into our Loyalty App for tier-specific discounts and automatic free shipping. Scripts are being depreciated, we're ready for the future, is the competition?
✅ Our loyalty data is synced as customer profile metafields rather than archaic profile tags. On-site personalisation is now directly achievable simply by targeting tier metafield.
✅ Shopify is forcing subscription apps to push all traffic back through Shopify Checkout. Third-party checkouts will no longer be available. Our subscription integration framework works directly with ANY Shopify checkout-backed app.
✅ GDPR and privacy laws are stricter today than ever before. Other loyalty platforms seem to auto-enrol customers into Loyalty simply by making an order or creating a Shopify account. Are you ready for that lawsuit? Okendo has a direct opt-in for loyalty, which safeguards you legally but also ensures better reporting. Why build a program with a large number of auto-opted-in members but likely low participation?
The journey is never-ending, but I'm proud of what we're building.
Feel free to ask for a demo or more information if you're interested!
