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Scott Kaplan

Sided Founder, Host of ESPN 710 LA “Sedano & Kap”, and Executive Producer Kaplan & Crew

Professional Background

Scott Kaplan is a seasoned media professional and entrepreneur renowned for his innovative contributions to the broadcasting and digital publishing industries. His most recent endeavor, Sided, has emerged as a leading all-in-one polling solution designed specifically for digital publishers. This unique platform harnesses the power of artificial intelligence to create interactive polls that enhance user engagement and increase time spent on websites. By seamlessly integrating polls that correlate with article content, Sided is enabling publishers to deepen audience interaction while also capitalizing on first-party data collection.

Under Scott's leadership, Sided has not only revolutionized how digital publishers connect with their audiences, but it has also proven to enhance email marketing campaigns. With the ability to embed Sided polls directly into email communications, clients have reported an impressive increase of click-through rates by up to 200%. Scott’s commitment to leveraging technology for media improvement exemplifies his forward-thinking approach and dedication to providing valuable insights and tools for content creators.

Before establishing Sided, Scott cultivated a rich broadcasting career distinguished by various notable roles. He served as a NFL Sideline Reporter for both CBS Sports and Westwood One, showcasing his expertise in sports journalism and live reporting. His engaging presence on air and ability to connect with audiences quickly made him a recognizable voice in sports media.

Scott's extensive background in radio includes being the host and executive producer of the "Scott & BR Show" at Scott Kaplan Media, where he demonstrated his aptitude for creating compelling content and engaging conversations. His tenure as the host of “Sedano & Kap” on ESPN 710 Los Angeles further solidified his reputation as a prominent figure in sports talk radio, where he consistently entertained listeners and facilitated insightful discussions on a wide range of sports topics.

Education and Achievements

Scott Kaplan holds a Bachelor's degree in English Language and Literature from the University of Pittsburgh. This educational foundation has undoubtedly enhanced his communication skills and ability to articulate ideas effectively, qualities that are crucial in the media industry.

Throughout his multi-faceted career, Scott has taken on numerous roles in various organizations that have greatly contributed to his professional development. As the former Executive Producer at Kaplan and Crew through CHUMP-DEALER PRODUCTIONS, INC., he honed his skills in production and content management, ensuring high-quality output across different media formats.

His time as a radio host at CBS Radio and CBS SportsLine not only allowed him to engage with audiences effectively but also provided him a platform to explore and discuss a multitude of sports-related topics. These experiences have enriched his understanding of broadcasting dynamics and audience engagement strategies.

Achievements

Scott Kaplan's career is punctuated with numerous achievements that highlight his expertise in media and broadcasting. He has played pivotal roles in creating compelling content that resonates with audiences, driving viewer and listener engagement to new heights. With a profound understanding of the digital landscape, Scott's leadership at Sided is set to shape the future of audience interaction in digital publishing.

In addition to his impressive career in broadcasting, Scott has also made significant strides in leveraging technology for business growth. Under his guidance, Sided aims to empower digital publishers, offering unique tools that facilitate better audience engagement and increased monetization opportunities. Through these endeavors, Scott is not only leading the charge in media innovation but is establishing best practices for content creators navigating the intersecting worlds of journalism and digital technology.

Related Questions

How did Scott Kaplan's background in English Literature influence his career in media and broadcasting?
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How does Scott Kaplan envision the future of digital publishing and audience interaction technology?
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Location

Cardiff-by-the-Sea, California, United States