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Scott Konopasek

Democratizing marketing analytics for all advertisers

Scott C. Konopasek is an experienced media and analytics professional who has held various leadership positions in the marketing and advertising industry.1 He is the CEO and Founder of Mint Measure, a company specializing in advanced advertising analytics and attribution within the digital marketing industry.3 Mint Measure was founded in 2019 and is based in Salt Lake City, Utah.2 The company offers a Bi-Modal Attribution platform that provides a comprehensive view of ad performance.2 Mint Measure's technology monitors ad delivery and user actions, transforming this data into easy-to-read charts that offer insights and recommendations for clients.4 Mint Measure leverages first-party data and a proprietary data processing methodology to create actionable insights for businesses, enabling them to optimize their digital ad spends.3

Konopasek's other roles and experiences include:

  • Chief Operating Officer at Filament: Since May 2024, Konopasek has been building the advertiser side of the business using non-profit technology and a library of YouTube content.1
  • Media & Analytics Consultant at Panta Rhei Consulting: He has been working in this role since January 2024.1
  • Mentorship Program Committee Lead at 212NYC New York's Digital Advertising Club: From February 2019 to September 2021.1
  • Media Director at Noble People: From July 2018 to January 2020, his primary clients included Slack, Bumble, and Precision Run (Equinox).1
  • Communications Strategy Associate Director at Generator Media + Analytics: From October 2016 to June 2018, he established relationships with clients, architecting sales-focused multi-channel media strategies.1
  • Connections Planning Supervisor at The Tombras Group: From November 2014 to October 2016, he founded the Digital Media Department and managed a team to create integrated strategies for agency clients.1

Konopasek also has a passion for mentorship and helping others.1

Highlights

Mint Measure | Marketing Attribution Solutions Company-2021
Mint Measure | Marketing Attribution Solutions Company-2021

Related Questions

What inspired Scott Konopasek to start Mint Measure?
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What are some key achievements of Scott Konopasek at Mint Measure?
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What challenges did Scott Konopasek face while building Mint Measure?
Scott Konopasek
Scott Konopasek, photo 1
Scott Konopasek, photo 2
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Location

Salt Lake City, Utah, United States