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Scott Lange
Marketing and Philanthropic partnerships / sponsorships and omni-channel solutions
Professional Background
Scott Lange is a seasoned Consultative Marketing and Sales Executive with varied expertise across Digital Marketing, Advertising, Experiential Marketing, TV & Media, Sports Partnerships, and Philanthropy. With an impressive career marked by over 25 years of experience, Scott is currently focused on providing valuable resources, tools, and support to small business entrepreneurs through innovative FinTech, EdTech, and MarTech SaaS platforms. His ability to connect entrepreneurs with investors to advance their businesses and ventures through strategic partnerships is a cornerstone of his professional journey.
Scott has established a successful career defined by his multi-disciplinary marketing skills and leadership abilities. Throughout his career, he has taken on pivotal roles in organizations that span private, public, and not-for-profit sectors. His proficiency in both B2B and B2C marketing has allowed him to thrive in diverse operating environments, making him a versatile agent of change within any organization.
Education and Achievements
Scott Lange earned his Bachelor of Arts in Communication and Media Studies from The Ohio State University, where he cultivated an academic foundation that would serve him well throughout his dynamic career. Additionally, he honed his expertise by serving as an Adjunct Professor of Sports Marketing & Corporate Sponsorship at New York University, sharing his wealth of knowledge with aspiring marketers who seek to make an impact in the field.
His career trajectory has seen him achieve remarkable success in business development, with a proven track record of obtaining over $250 million in new business through sponsorships, partnerships, and philanthropic investments. His strategic approach encompasses a wide array of areas including SaaS, digital marketing, media, creative advertising, sports, entertainment, arts and cultural properties, along with integrated and experiential marketing initiatives. Moreover, he has raised $35 million in investment capital, further underscoring his capabilities as a dynamic business leader.
Notable Positions and Contributions
- Scott's career began with foundational experiences at renowned advertising agencies such as NW Ayer and Forssberg Advertising, where he developed his skills in Account Management. These early roles equipped him with the knowledge required to navigate the complexities of corporate advertising.
- He transitioned to influential roles, serving as Executive Vice President and Chief Marketing Officer at New York Road Runners. Here, Scott led initiatives that increased brand visibility while promoting fitness in the community—an effort that aligned with his passion for philanthropy.
- As Managing Partner at Lange Marketing, Scott drove successful marketing strategies and enhanced client relations, reinforcing the agency’s position in the market.
- His tenure at Moss Sports as Executive Director of Venues & Events allowed him to leverage his marketing expertise in a hands-on manner, overseeing impressive events that contributed to both brand reputation and revenue.
- In his capacity as Vice President of Media and Marketing at The Active Network, Scott demonstrated his ability to drive marketing innovations that resonated with users around the globe.
Overall, Scott Lange is a well-respected and accomplished marketing professional whose strategic leadership and unwavering commitment to excellence have propelled numerous organizations forward. Through his various roles, he has shown a unique capability to foster connections and build bridges, whether within corporate environments, academia, or entrepreneurial communities.
Achievements
- Responsible for generating over $250 million in new business, partnerships, and sponsorship deals across various sectors.
- Successfully raised $35 million in investment capital, bolstering businesses and startups in need of financial support.
- Developed innovative strategies in traditional and digital marketing that have significantly increased brand engagement for a multitude of organizations.
Scott Lange
Consultative Marketing Executive
Digital Marketing Expertise
Sales Development
Philanthropy and Investments
Strategic Partnerships
Entrepreneurial Support
B2B and B2C Marketing
Business Development Specialist
Innovative Marketing Strategies
Ohio State University Graduate
Adjunct Professor
Executive Leadership
Funding and Capital Raising
Community Engagement
Integrated Marketing Initiatives
Sports Marketing Specialist
Creative Advertising Professional
Media and Marketing Expert
Sponsorship and Alliances Specialist
Advertising and Account Management
Experienced CMO
Dynamic Business Leader
Versatile Marketing Professional
Entrepreneur Support Specialist
