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Scott McDonald

President & CEO, Advertising Research Foundation

Scott McDonald is the President and CEO of the Advertising Research Foundation (ARF), a position he has held since March 2017.12 He brings extensive experience in media research, having previously worked for 18 years at Time Warner and 14 years at Conde Nast in senior research positions.14

Professional Background:

  • CEO & President of ARF since March 20171
  • Former Senior Vice President of Research at Conde Nast (2001-2014)5
  • Research positions at Time Warner and Time Inc.5

Academic Credentials:

  • Ph.D. in Sociology from Harvard University34
  • A.B. in Sociology from University of California, Berkeley34
  • Taught at Columbia Business School for 18 years and NYU for 5 years14

Additional Roles and Contributions:

  • Adviser to the Social Science Matrix Program at UC Berkeley1
  • Board member of the Population Reference Bureau1
  • Board member of the Brooklyn Academy of Music1
  • Founder of ARF WIDE (Workforce Initiative for Diversity and Excellence), a program aimed at promoting diversity in advertising and research industries6

McDonald is known for his work on understanding how digital media affects consumer behavior and media economics, and he continues to be actively involved in research and academic circles.4

Highlights

Nov 11 · thearf.org
ARF Leadership Team - The ARF - Advertising Research Foundation
ARF Leadership Team - The ARF - Advertising Research Foundation
Jan 1 · warc.com
Scott McDonald is new ARF President & CEO - WARC
ARF Leadership Team - The ARF - Advertising Research Foundation
Feb 4 · ls.berkeley.edu
Scott McDonald Offers a Chance to Do More Than Research
Oct 3 · ifla.org
[PDF] IFLA Journal: Volume 44 Number 3, October 2018

Related Questions

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Scott McDonald
Scott McDonald, photo 1
Scott McDonald, photo 2
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Location

New York, New York